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Amazon Price: $24.99 $14.19 You save: $10.80 (43%). (as of June 17, 2018 9:41 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Savvy advice for adding video to your marketing plan

Video marketing is rapidly gaining popularity in online marketing and this fun-but-practical guide presents you with all aspects of video marketing from planning to production to distribution. You'll learn how to create a video strategy, produce an effective video, put it online, and get your video to the right consumers so you can help your business succeed. The author team has vast experience in video creation and marketing and explores ten video campaigns so you can learn from their successes and challenges. Offers an overview of the video marketing process, how to build it into an existing marketing plan, and create a video outline Covers the necessary steps for creating the video, from scripting to shooting to editing Walks you through the process of sharing video on a company site, social site, or other hosts and then draw the right audience Details the new frontiers of video marketing including mobile video and measuring results

Featuring invaluable advice for creating an effective video marketing campaign, Video Marketing For Dummies is essential reading on this marketing trend.

Product Details

  • Paperback: 408 pages
  • Publisher: For Dummies; 1 edition (May 8, 2012)
  • Language: English
  • ISBN-10: 1118188764
  • ISBN-13: 978-1118188767
  • Product Dimensions: 7.4 x 0.9 x 9.2 inches
  • Shipping Weight: 1.5 pounds

Customer Reviews

Comprehensive, Entertaining, and Useful Guide to Video Marketing

 on May 5, 2012
By David E. Sarna
If you are considering making a video for marketing purposes, or you made some, but were unsatisfied with the cost or result, Video Marketing For Dummies is the book to get. Kevin Daum, a well-regarded For Dummies author and INC columnist and his colleagues have written a thoughtful, comprehensive, and fun book for successful marketing using video. Whether you are a do it yourselfer, or like me, a “manage it and get it done well but inexpensively by others” type, this book helps with all aspects of what can be an intimidating topic.

Everything you need to get started using video — good video — for your marketing

 on May 5, 2012
By Amazon Customer
And when I say “everything you need” … this book lays it all out there. How to get ideas, how to script your video, shooting techniques and editing tips. More than just a technical how-to-shoot-video (for Dummies, of course), this book shows how to use the video to strengthen your marketing and improve your sales.

Key to Engagement Marketing-Video

 on August 10, 2013
By Matt Davidson
Betina Hind has been in the leadership of making video a selling tool. Her book Video Marketing for Dummies is not on the technical aspects of how to make good video as much as it is on how to use video to showcase your business. How to make YouTube a resource that promotes your business or organization. Use here ideas and you will be far along in creating a web presence that sell for you 24/7.

Another great book in a great series

 on December 2, 2014
By cdrspock
Another great book in a great series. Even if you are not a novice, this series is outstanding because it is filled with references and pointers to great resources!

Great book with lots of practical advice

 on May 10, 2012
By Marisa Smith
Video Marketing for Dummies should be considered “The Bible” for people who want to produce compelling video content to engage prospects and customers! The writing is easy to understand, and the tips are practical for businesses of all sizes. When coupled with lessons in Kevin’s other book ”

great to learn from

 on November 21, 2015
By Nadia Giordana
Still reading it, great to learn from, I’m pleased and learning what I expected.

Great starters

 on June 27, 2013
By Brad and Sheryl
This book is great for beginners and intermediate video creators. It has everything from writing script tips, where to find music, copyright warnings, finding talent…

A must read for folks considering the medium

 on November 19, 2014
By Amazon Customer
The book is good for someone who is looking to use this medium. I can’t say enough.

Video Marketing for Dummies

 on June 11, 2012
By GrandmaDynamite
Video Marketing for Dummies has been a great tool in developing my video skills and techniques, it is one of the best purchases I have made, and I recommend it highly.

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