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Amazon Price: $24.99 $24.99 (as of January 21, 2019 4:34 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Mobile is a revolution, the marker of a new era for a new type of consumer: the Mobile Native.

Mobile Natives crave engagement, entertainment and instant gratification, but with over 2 million apps listed in each app store, app marketers jostling for a top ranking must become ever more sophisticated and data-driven to get their attention.

This book offers a 360° vision of mobile marketing, illustrated with concrete examples, testimonials, and case studies. It outlines the stakes, proposes a methodology for engaging Mobile Natives, and provides clear strategies to monetize mobile apps.

Product Details

  • Paperback: 258 pages
  • Publisher: AkilaOne (May 21, 2017)
  • Language: English
  • ISBN-10: 0692892966
  • ISBN-13: 978-0692892961
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 16 ounces

Customer Reviews

Fantastic read for anyone using mobile as part or all of their business

2 people found this helpful
 on June 1, 2017
By Daniel
I have deep experience with mobile apps and marketing. This book does a great job, both of describing what we in the industry have been experimenting with over the past several years, and of teaching me new tricks and methods for making my future products and projects successful. It really couldn’t be better timed – people are increasingly using their mobiles for interacting and shopping; mobile ad spending is going through the roof, even blowing past non-mobile spending; and retailers are looking to figure out what it is they’ve been doing wrong that’s slammed so many of them and caused their businesses to collapse. It’s a fantastic read.

Solid ideas to grow your mobile business

One person found this helpful
 on June 13, 2017
By V. G.
Everyone knows mobile is not just a channel anymore, but also a completely new way to rethink your business. This book provided me with helpful frameworks to take a step back and identify growth opportunities leveraging mobile. It manages to be both approachable and high level – and not get lost in lingo, buzzwords and smoke screens.

Must read for mobile marketers

One person found this helpful
 on December 4, 2017
By Tara Moynihan
Wonderfully written with clear examples, considerations and recommendations for the new and growing world of mobile. A great read and reference book for any marketer who touches mobile.

The chapter on ASO alone should be mandatory reading for every app publisher and marketer

One person found this helpful
 on May 27, 2017
By Amazon Customer
Mobile monetization is complex.There aren’t many people out there with a truly global perspective on apps economy and there aren’t any who communicate this stuff as well as Aurelie does. If you’re just starting out as a mobile marketer, read this. If you’re trying to figure out how to get more revenue out of the apps you build, read this. Keep it on your desk, share it with a team mate, tell a friend.

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