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Amazon Price: $24.99 $24.99 (as of April 25, 2019 4:29 AM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Mobile is a revolution, the marker of a new era for a new type of consumer: the Mobile Native.

Mobile Natives crave engagement, entertainment and instant gratification, but with over 2 million apps listed in each app store, app marketers jostling for a top ranking must become ever more sophisticated and data-driven to get their attention.

This book offers a 360° vision of mobile marketing, illustrated with concrete examples, testimonials, and case studies. It outlines the stakes, proposes a methodology for engaging Mobile Natives, and provides clear strategies to monetize mobile apps.

Product Details

  • Paperback: 258 pages
  • Publisher: AkilaOne (May 21, 2017)
  • Language: English
  • ISBN-10: 0692892966
  • ISBN-13: 978-0692892961
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 1 pounds

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