Categories : Mobile Marketing

 
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Amazon Price: $28.00 $10.67 You save: $17.33 (62%). (as of October 22, 2018 7:51 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

One-to-One is transforming our world―here’ s how you can join the Revolution

What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it’s in billions of mobile devices worldwide: SMS, or text messaging.

However, there’s more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term―without disrupting your business or distracting your customers―you need to understand the bigger movement that’s underway.

The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization’s existing processes and practices.

Product Details

  • Hardcover: 240 pages
  • Publisher: McGraw-Hill Education; 1 edition (April 5, 2012)
  • Language: English
  • ISBN-10: 0071788182
  • ISBN-13: 978-0071788182
  • Product Dimensions: 6.3 x 0.9 x 9.3 inches
  • Shipping Weight: 1 pounds

Customer Reviews

Insight that drives decision making

 on April 16, 2012
By Joaquin
Jed Alpert has written a book that provides clear and meaningful insight into leveraging mobile communities. This book is what we have been missing in the non-profit and media fields for some time. It makes clear the distinction between berating your audience with shallow messaging and really engaging them around the work and mission of organizations. As a long time producer and developer of media and technology projects, I highly recommend this book as a quick way to catch up with some of the best ideas out there for mobile.

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