The Mobile Marketing Handbook, A Step by Step Guide to Creating Dynamic Mobile Marketing Campaigns
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Amazon Price: $29.95 $20.58 You save: $9.37 (31%). (as of September 25, 2018 12:12 PM –
Focusing on the continuing integration of mobile marketing into the daily lives of consumerslocally, nationally, and globallythis updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers’ hands.
- Paperback: 217 pages
- Publisher: Information Today, Inc.; 2 edition (January 3, 2012)
- Language: English
- ISBN-10: 0910965900
- ISBN-13: 978-0910965903
- Product Dimensions: 6.2 x 0.8 x 9.2 inches
- Shipping Weight: 12 ounces
Good Book for a Mobile Marketing Beginner
This is the first book I have read on mobile marketing, and I read it AFTER I started my business’ first mobile marketing campaign. It was very useful in helping me understand the “lay of the land” in the mobile marketing world, explaining the different types of mobile marketing, legal issues, and integrating mobile campaigns with social networking. The online resource guide was very helpful, and even though I bought the book with text messaging marketing in mind, I ended up with a bunch of other ideas that I have since put into practice. My only disappointment was that I wanted even more detail on some topics, but I’m sure that’s because I’m just at the beginning of my journey in this area. I recommend this book to anyone who is even thinking about mobile marketing.
If you are interested in mobile marketing then I definitely recommend this book. I learned quite alot from this book.
Up to date information
It was copyrighted in 2013 but it has relevant information in it.
Kim really knows her stuff. Purchased the book before I took her boot camp course. Very informative and detailed. Everything you need to know about mobile marketing is in this book.
Loved it. Learned a lot.
Really great mobile marketing education.
Kim Dushinski’s book, The Moblie Marketing Handbook, helps navigate the Mobile Market! You have to look inside to find out about the fish!
Great book for those who want to get started in the Mobile Marketing
Good book. Worth the read and worth the investment. I’m sure I will be using it as a resource reference.