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Amazon Price: $29.95 $7.98 You save: $21.97 (73%). (as of May 2, 2019 2:41 AM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Focusing on the continuing integration of mobile marketing into the daily lives of consumerslocally, nationally, and globallythis updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers’ hands.

Product Details

  • Paperback: 217 pages
  • Publisher: CyberAge Books; Second Edition, Second edition edition (January 3, 2012)
  • Language: English
  • ISBN-10: 0910965900
  • ISBN-13: 978-0910965903
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 12 ounces

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