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Amazon Price: $56.00 $56.00 (as of October 20, 2018 10:56 AM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

This book is designed for people who want to understand e-commerce – and by “understanding”, we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don’t read this hoping to learn “how to master online marketing”. From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we’ll share what we’ve learned. Look forward to more than 450 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries. The Story so far: Join us in revisiting the last 20 years of e-commerce. Look into the ups but also the downs of various business archetypes. Also, find a detailed analysis of recent market developments and major players in China. Basic Concepts: Learn about the interaction of all building blocks along the e-commerce value chain. You will understand how to make your customer happy in terms of demand based procurement, distribution, customer service, and much more… Case Studies: Get insights into 50 renowned online players around the globe. Each profile covers a detailed business model assessment and market positioning. The authors give a brief outlook on challenges and opportunities for each of the companies portrayed. Strategic Aspects: Find answers to major strategic questions: How to prosper in a "GAFA" dominated economy? Should I resist the temptation to sell via Amazon? Are banking and insurance the next industries to be radically transformed? …and what is taking so long in the home furnishings sector? Interviews: Tap into the knowledge of successful serial entrepreneurs and get inspired by the latest insights of Stephan Schambach, René Köhler, and Florian Heinemann. Benchmarking: Learn how to benchmark your own e-commerce activities and take a closer look on aspects such as platform, business intelligence, online marketing, and CRM. Sold over 3.000 times in Germany. Voted the best book about E-Commerce!

Product Details

  • Paperback: 460 pages
  • Publisher: CreateSpace Independent Publishing Platform; 1 edition (August 15, 2016)
  • Language: English
  • ISBN-10: 1536937800
  • ISBN-13: 978-1536937800
  • Product Dimensions: 6 x 1.1 x 9 inches
  • Shipping Weight: 1.6 pounds

Customer Reviews

Best industry overview out there

 on September 20, 2016
By Amazon Customer
First book I read that is completely e-commerce focused and gives a good market overview. It’s great to read all the how-to books, but they don’t tell you what a longterm oriented strategy in e-commerce should look like. This book does exactly that – how has e-commerce developed and where is it going, who are the players, how do they grow, which business models make sense, which ones will disappear and why. The authors challenge some common beliefs in a straight and analytical way. I may not agree with all of their sometimes grimm assessments, but I appreciate the honest view and expert opinion. Excellent book to make sense of Amazon’s domination, failures like Fab and struggles of the offline world.

Perfect introduction to eCommerce

 on October 4, 2016
By Sandra B.
This book is well-written and gives a clear introduction into eCommerce business. It starts with the history of online business and gives an outlook over the industry as a whole. This part was probably the most entertaining for me to read. Well done, just the right amount of depth here.

Great read!

 on October 3, 2016
By C
This book is a excellent walk through of the rapidly evolving E-Commerce industry. Graf, Schneider and their team help breakdown a complex industry through interesting examples, and relevant case studies. An absolute must read for any E-Commerce professional to learn about the past, present and potential future shifts of “Commerce.”

The book is a very good assembly about past

 on January 13, 2017
By F. Schatz
The book is a very good assembly about past, current and future ecommerce trends. The given use cases give a very good insight into different business models.

Five Stars

 on September 21, 2016
By Warren J. Wilson
Insightful, original and very timely. Everyone in retail commerce should read this.

"The ECommerce Bible"

 on September 20, 2016
By Amazon Customer
Very clear and well explaining the Ecom Industry – “The ECommerce Bible” – for all people who want to achieve excellence in that area a must have.

Extremely detailed and insightful

 on September 26, 2016
By Amazon Customer
It is AMAZING, I’m astonished with the depth of the analysis. Extremely useful.

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