Mobile Marketing Playbook

  • Mobile Marketing Playbook
  • Adidas, MMA create mobile marketing playbook to help marketers score
  • Marketing Playbook (for the greatest App of all time!!!) | JJ RICHARDS
  • Insights puros de Mobile Marketing: el MMA Playbook (parte 1)
  • Expert from Google Discusses Google’s Automotive Retail Dealer Playbook!
  • Mobile Marketing – Multi Screen Branding
  • Keynote: The Mobile Playbook
  • Moblie Playbook Webinar by Gragg Advertising
  • Postback 2016 | Day 2 – Deconstructing the Mobile Marketing Funnel
  • The Programmatic Playbook | Digital Journeys 2015
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As Uber has shown, mobile apps can represent a huge opportunity to create a global powerhouse. But of course, the company is also an instructive case study of how traditional businesses can be imperiled – quickly.
The fact is that if your company is not serious about mobile, then there’s a very good chance you’ll be Uber-ized.
It’s certainly scary and very real. So what to do? Well, this book is focused on how to put together a winning mobile marketing strategy. It’s for any company or organization – big or small.
More importantly, the book sets forth a step-by-step approach, with actionable advice and real-life examples. Just some of the important topics include:

Optimizing your website, video and email for mobile
Leveraging mobile ad networks and other tools
Developing engaging user interfaces
Avoiding the gotchas of ad campaigns
Building a breakout app

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