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  • The Mobile Marketing Playbook
  • Mobile Marketing Playbook
  • Adidas, MMA create mobile marketing playbook to help marketers score
  • Insights puros de Mobile Marketing: el MMA Playbook (parte 1)
  • Text Mobile Marketing
  • Mobile Marketing – Multi Screen Branding
  • 2018 Digital Marketing Playbook: 100 Ways To Improve in the New Year
  • Instagram Story Playbook
  • Keynote: The Mobile Playbook
  • Real Estate Mobile Marketing 101 – My Mobile Peek Mobile Websites for Your Property Listings
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As Uber has shown, mobile apps can represent a huge opportunity to create a global powerhouse. But of course, the company is also an instructive case study of how traditional businesses can be imperiled – quickly.
The fact is that if your company is not serious about mobile, then there’s a very good chance you’ll be Uber-ized.
It’s certainly scary and very real. So what to do? Well, this book is focused on how to put together a winning mobile marketing strategy. It’s for any company or organization – big or small.
More importantly, the book sets forth a step-by-step approach, with actionable advice and real-life examples. Just some of the important topics include:

Optimizing your website, video and email for mobile
Leveraging mobile ad networks and other tools
Developing engaging user interfaces
Avoiding the gotchas of ad campaigns
Building a breakout app
(more…)

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