Winning with Mobile: Creating a strategy for Mobile Marketing, Mobile Commerce and Mobile CRM

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Anyone who works in digital marketing or e-commerce cannot have failed to have seen the forecast predicting that by 2014 mobile Internet should overtake desktop Internet usage. This has certainly been a call to action for focusing more attention on mobile marketing.

We believe that mobile device use has already transformed the way consumers access online content and services for entertainment, socialising and purchase decisions. But many businesses are at risk of missing out since they don't have a mobile commerce strategy. We created this book to help businesses create a mobile strategy and the best practice tips explain what you must get right in the implementation.

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