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Tap: Unlocking the Mobile Economy (MIT Press)

  • Tap Unlocking the Mobile Economy MIT Press
  • Tap Unlocking the Mobile Economy MIT Press
  • Unlocking the Mobile Economy: Anindya Ghose, NYU
  • Professor Anindya Ghose on the Forces that Shape the Mobile Economy
  • Systems Architecture
  • SysML Distilled A Brief Guide to the Systems Modeling Language
  • The puzzle of motivation | Dan Pink
  • Chris Domas: The 1s and 0s behind cyber warfare
  • Tangled Destinies
  • System Architecture Strategy and Product Development for Complex Systems
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Amazon Price: $29.95 $16.99 You save: $12.96 (43%). (as of December 10, 2017 11:02 AM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.
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Social Media and Mobile Marketing Strategy

  • 7 Marketing Trends to Help you DOMINATE Social Media in 2017 – #7Ways
  • How to Use Social Media for Mobile Marketing
  • Social Media and Mobile Marketing Strategy
  • How to Execute Hotel Social Media Marketing Strategy
  • Marketing Strategy : SEO, Social Media & Mobile
  • The relationship between mobile marketing and social media
  • What’s YOUR Mobile Marketing Strategy?
  • Building Your Action Plan for Social Media Marketing
  • Mastering Mobile Marketing Strategy – How To – Form 10 : Social Media Metrics
  • Mobile Marketing and Social Media literacy
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Amazon Price: $83.95 $79.00 You save: $4.95 (6%). (as of December 10, 2017 11:36 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing strategy planning. It provides a framework that guides students in setting objectives, segmenting and researching potential markets, examining consumer behavior in the digital market space, and using measurement plans to evaluate success and failure. Working from a strong foundation in marketing theory, this text presents a clear set of processes for executing social media and mobile strategies in order to build brand value.

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Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

  • Mobile Marketing How Mobile Technology is Revolutionizing Marketing Communications and Advertising
  • Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
  • The Mobile Technology Advertising Tool – Mobile Technology And Marketing Video
  • edTalks: How virtual reality is revolutionizing marketing and communication
  • Technology PR – Pinnacle Marketing Communications
  • Ent_Mktg_vlog_C3451885
  • Mobile Marketing for Agencies
  • Marketing and Advertising industry
  • Billboard Bazaar – Open Marketplace for AD Space – Startup – Silicon Valley
  • Meet a Times Square Billboard Mogul
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Rating: 
Amazon Price: $29.95 $20.36 You save: $9.59 (32%). (as of December 10, 2017 10:47 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile.

The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, if provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.

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