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Mobile Marketing: An Hour a Day

  • Social Media Marketing an Hour a Day
  • LinkedIn Marketing: An Hour a Day
  • Mobile Marketing | Mobile Advertising | Mobile Marketing An Hour A Day E Book | 2014
  • LinkedIn Marketing: An Hour a Day
  • Cindy Krum, Rank-Mobile, discusses Greg Jarboe’s new book, YouTube Video Marketing: An Hour A Day.
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  • How I Make $12-$24,000 A Day With Email Marketing
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Amazon Price: $29.99 $3.99 You save: $26.00 (87%). (as of February 18, 2018 2:13 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

A step-by-step guide to successful mobile marketing strategies

Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.
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Tap: Unlocking the Mobile Economy (MIT Press)

  • Tap Unlocking the Mobile Economy MIT Press
  • Tap Unlocking the Mobile Economy MIT Press
  • Unlocking the Mobile Economy: Anindya Ghose, NYU
  • Tap: Unlocking the Mobile Economy; Ravi Bapna, University of Minnesota
  • Professor Anindya Ghose on the Forces that Shape the Mobile Economy
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Amazon Price: $29.95 $16.99 You save: $12.96 (43%). (as of February 18, 2018 8:56 AM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.
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Social Media and Mobile Marketing Strategy

  • How to Use Social Media for Mobile Marketing
  • Social Media Marketing and Mobile Marketing
  • 7 Marketing Trends to Help you DOMINATE Social Media in 2017 – #7Ways
  • Social Media and Mobile Marketing Strategy
  • What’s YOUR Mobile Marketing Strategy?
  • Social Media Strategy | Social Media Marketing Tutorial | Simplilearn
  • Marketing Strategies – The best way to market a mobile app
  • The relationship between mobile marketing and social media
  • Marketing, direct marketing, social media, online, mobile and multichannel marketing keynote
  • Marketing Strategy : SEO, Social Media & Mobile
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Amazon Price: $83.95 $78.93 You save: $5.02 (6%). (as of February 18, 2018 6:38 AM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing strategy planning. It provides a framework that guides students in setting objectives, segmenting and researching potential markets, examining consumer behavior in the digital market space, and using measurement plans to evaluate success and failure. Working from a strong foundation in marketing theory, this text presents a clear set of processes for executing social media and mobile strategies in order to build brand value.

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Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

  • Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
  • Mobile Marketing How Mobile Technology is Revolutionizing Marketing Communications and Advertising
  • The Mobile Technology Advertising Tool – Mobile Technology And Marketing Video
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  • edTalks: How virtual reality is revolutionizing marketing and communication
  • Future trends in Marketing and Communications
  • Qchain — Blockchain Marketing Suite — Advertising Application Demo
  • 2017 Internet Marketing – How Internet Marketing Effects Modern Day Business
  • Technology PR – Pinnacle Marketing Communications
  • Mobile Marketing for Agencies
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Rating: 
Amazon Price: $29.95 $18.75 You save: $11.20 (37%). (as of February 18, 2018 2:28 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile.

The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, if provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.

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