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The Third Screen: The Ultimate Guide to Mobile Marketing

  • The Third Screen The Ultimate Guide to Mobile Marketing
  • 👀 Facebook Ads in 2018 | From Facebook Ads Beginner to EXPERT in One Video!
  • The Ultimate Guide to Marketing with Linkedin
  • How to Use Hootsuite in 13 Minutes
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  • The Ultimate Facebook Marketing Expert
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Amazon Price: $19.95 $6.49 You save: $13.46 (67%). (as of August 15, 2018 8:12 AM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen"-the mobile device- changed the game in an even more revolutionary way.

The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.

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Mobilize Your Customers: Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your Profits

  • Digital Word of Mouth Marketing Strategies to Increase Awareness & Revenue
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Amazon Price: $17.99 $8.88 You save: $9.11 (51%). (as of August 16, 2018 12:30 AM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Mobilize Your Customers – Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your Profits

Ask anyone, "What is the best form of advertising?" Word of mouth is almost always the answer.
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Marketing 4.0: Moving from Traditional to Digital

  • Marketing 4.0: Moving from Traditional to Digital
  • Marketing 4.0: Moving From Traditional to Digital By Hermawan Kartajaya on SMART 2017
  • "Marketing 4.0" by Philip Kotler
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  • 《羽一看世界》 第08集: 營銷4.0(Marketing 4.0 – Moving from Traditional to Digital)
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  • Philip Kotler: Marketing
  • MiniTalk N05 – Sale & Marketing 4.0
  • Growth Hacking with Digital Marketing 4.0 (Course Trailer)
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Amazon Price: $25.00 $17.00 You save: $8.00 (32%). (as of August 15, 2018 10:48 AM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Marketing has changed forever—this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
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Tap: Unlocking the Mobile Economy (MIT Press)

  • Unlocking the Mobile Economy: Anindya Ghose, NYU
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Amazon Price: $29.95 $22.07 You save: $7.88 (26%). (as of August 15, 2018 12:37 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.
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Social Media and Mobile Marketing Strategy

  • Social Media Marketing and Mobile Marketing
  • Mobile Marketing Strategy Trends 2018
  • Social Media Movement | Social Media & Mobile Marketing
  • Social Media and Mobile Marketing Strategy
  • Social Media Marketing Strategy | Social Media Marketing Tutorial For Beginners | Simplilearn
  • The relationship between mobile marketing and social media
  • Building Your Action Plan for Social Media Marketing
  • How to Use Social Media for Mobile Marketing
  • SMS In Mobile Marketing | Mobile Marketing Tutorial | Digital Marketing Tutorial | Simplilearn
  • Marketing, direct marketing, social media, online, mobile and multichannel marketing keynote
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Amazon Price: $88.95 $78.03 You save: $10.92 (12%). (as of August 15, 2018 9:38 AM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing strategy planning. It provides a framework that guides students in setting objectives, segmenting and researching potential markets, examining consumer behavior in the digital market space, and using measurement plans to evaluate success and failure. Working from a strong foundation in marketing theory, this text presents a clear set of processes for executing social media and mobile strategies in order to build brand value.

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