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Tap: Unlocking the Mobile Economy (MIT Press)

  • Tap Unlocking the Mobile Economy MIT Press
  • Tap Unlocking the Mobile Economy MIT Press
  • Unlocking the Mobile Economy: Anindya Ghose, NYU
  • Tap: Unlocking the Mobile Economy; Ravi Bapna, University of Minnesota
  • Professor Anindya Ghose on the Forces that Shape the Mobile Economy
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Amazon Price: $29.95 $16.99 You save: $12.96 (43%). (as of February 21, 2018 8:53 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.
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Social Media and Mobile Marketing Strategy

  • How to Use Social Media for Mobile Marketing
  • Social Media Marketing and Mobile Marketing
  • 7 Marketing Trends to Help you DOMINATE Social Media in 2017 – #7Ways
  • Social Media and Mobile Marketing Strategy
  • What’s YOUR Mobile Marketing Strategy?
  • Social Media Strategy | Social Media Marketing Tutorial | Simplilearn
  • Marketing Strategies – The best way to market a mobile app
  • The relationship between mobile marketing and social media
  • Marketing, direct marketing, social media, online, mobile and multichannel marketing keynote
  • Marketing Strategy : SEO, Social Media & Mobile
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Amazon Price: $83.95 $78.93 You save: $5.02 (6%). (as of February 21, 2018 11:45 AM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing strategy planning. It provides a framework that guides students in setting objectives, segmenting and researching potential markets, examining consumer behavior in the digital market space, and using measurement plans to evaluate success and failure. Working from a strong foundation in marketing theory, this text presents a clear set of processes for executing social media and mobile strategies in order to build brand value.

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