The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

  • The Mobile Marketing Handbook, A Step by Step Guide to Creating Dynamic Mobile Marketing Campaigns
  • How To Structure Your AdWords Campaigns Properly
  • Ste by Step Google AdWords Campaign Setup
  • Optimize AdWords Like a Pro
  • Writing Winning Text Ads on Google AdWords
  • Dynamic Keyword Insertion Tokens on AdWords
  • What Is AdWords Remarketing
  • Outlook Integration with Microsoft Dynamics CRM 2013 (Part I)
  • Navigating The AdWords Dashboard
  • Balmak Institucional
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Focusing on the continuing integration of mobile marketing into the daily lives of consumerslocally, nationally, and globallythis updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers’ hands.

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