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From Ecommerce To Conversational Commerce

Ecommerce has been around for some time now. Over the years, it gained immense popularity due to the ease that it provides in selling and buying products online without the need for brick and mortar stores.

However, things in this industry change very fast, with new trends continually emerging. The infographic below, shows what these trends are and presents dozens of case studies which show the current balance between ecommerce and brick and mortar shopping.

One such trend is a gradual but steady shift from standard ecommerce to conversational commerce.

What is conversational commerce? Let’s find out.

 

Conversational Commerce

We all use conversation apps like WhatsApp, WeChat, or Facebook Messenger for interacting with friends. But what if you could use such apps to communicate directly with brands and companies?

Conversational commerce is exactly what its name suggests. It is a form of ecommerce where customers have the option to engage in a conversation with a brand through conversation apps instead of just shopping on its website.

Alternatively, customers can also chat with a brand’s representative through a popup chat box on the brand’s website.

 

How Does It Help The Customers?

The popup chat on a brand’s website can provide a more personalized shopping experience to the customers as they can get their queries answered while browsing through the products.

The brand representative or a chatbot could also help in product selection. After placing the order, they could assist the customer in tracking it and provide necessary help with the delivery process.

 

What Are The Uses Of Conversational Commerce For A Company?

The most significant use of conversational commerce for a company is that it can provide a personalized shopping experience to a large base of customers in a single go.

Secondly, conversational commerce is also useful in screening customer’s comments and complaints. With the use of proper web tools, all the customers’ comments will be filtered through a single gateway so that it is easy to keep track of their overall sentiments.

 

Is Conversational Commerce The Future Of Ecommerce?

Considering the numerous advantages that conversational commerce has both for brands and the customers, it seems that ecommerce could be soon entirely subsumed by conversational commerce.

However, although conversational commerce is helping brands in building relationships with customers, it is also necessary to ensure that the use of artificial intelligence, upon which conversational commerce is built, does not end up backfiring.

Microsoft’s chatbot, Tay, for example, was initially designed to become smarter by interacting with customers. The main reason why Microsoft introduced it was to connect with millennials.

Contrary to this, the chatbot became racist by learning conversation from Twitter users’ inflammatory comments and posted offensive and hurtful tweets.

This should not happen to you. Thus, it is important to have an effective customer relationship strategy in place for regulation of the chatbot activities.

To find out more about how e-commerce is getting shaped by recent trends in the industry, check out the infographic given below.

 

See the rest of the infographic at https://subscriptionly.net/future-of-ecommerce-infographic/

 

Ana Bera
Head of Marketing & Content at  Subscriptionly

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The Biggest Change To Happen To E-commerce In Years

There’s a huge change happening right now that makes it easier than ever for absolutely anyone to start profiting from this $2.3 trillion dollar industry…

Sellosity is a brand new software releasing on November 17th that is truly going to revolutionize the way people run their e-commerce businesses, and show how to build an e-commerce store and automate the process easily.

How to avoid the three big mistakes all new e-commerce store owners make so that you’re not wasting time concentrating on the wrong things! You’ll probably agree, knowing what not to do is just as important as knowing all the right things. But if you want to get a huge head start over everyone else in this industry and have even more e-commerce power at your disposal, you can check out the Sellosity on November 17th.

This platform does absolutely everything you can think of to help you launch and quickly start profiting from your very own online store — and it keeps you out of critical danger that you’d probably end up in otherwise.

So, if you want to:
• Utilize the power of Smart Commerce to gain a completely “unfair advantage” over your competition right from the get-go
• Avoid paying ongoing monthly fees others charge for hosting and additional features, and get all the functionality you need in one place
• Professionally and effectively present your products to a marketplace that shies away from shoddy-looking stores

… then all you have to do is to come back to this site on November 17 to check out the Sellosity software.

LEARN MORE ABOUT SELLOSITY

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