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VIDEO MARKETING: Week #21 of the 26-Week Digital Marketing Plan [Edition 3.0]

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In this book, we will be discussing a very powerful form of marketing and that is video marketing. I am looking forward to showing you a lot of good examples of myself on various videos I have a ranking with on YouTube.
I will show you how to drive a decent amount of traffic towards your videos in the beginning and how to get them ranking. Most importantly, you will learn how to convert the views into subscribers and customers.

3 Different Types of Video
I will also be reviewing the many different purposes and types of videos.
First of all you need the kind of videos that can act as an initial part of your sales funnel to drive people back to your website and subscribe.
You need videos that will maintain communication (and your authority) with subscribers. This type of video can be embedded on your site but it can also appear on YouTube (I will discuss this later in the book).
The final type of video I want to discuss is how you can create your own video training product to sell to your subscribers.
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