The Inbound Video Marketing Playbook: Using Video to Attract, Convert, Close and Delight

  • The Inbound Video Marketing Playbook
  • Inbound Marketing Methodology
  • Inbound Marketing, Revised and Updated Edition Book Review – Attract, Engage, and Delight Customers
  • What is Inbound Marketing? A Hubspot Marketing Strategy Guide
  • Inbound Marketing Methodology Tips
  • digital marketing 101, digital marketing overview, basics, and best practices
  • The Flywheel Model: The Business Strategy Challenging the Marketing Funnel
  • How to Create a Lead Generation Plan to Get More Leads Consistently and Continuously
  • Personalisation that works in e-commerce
  • INBOUND 2016: Jeff Coon "Data Driven Marketing: The Science, Strategy, and Software for Success"
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Video can be a powerful tool to help attract and convert leads, to close prospects, and delight your customers. But for your video marketing efforts to be effective, your videos must be contextual and platform specific, focusing on each stage of the Buyer's Journey.

In this practical guide, we'll walk you through the different ways that you can use video within each step of the Inbound Sales & Marketing Methodology, including tips and best practices on the production, distribution & optimization of your videos, as well as how to measure success.

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