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Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy (FT Press Analytics)

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Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce
Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences.

Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales.
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Internet Marketing and New Apple TV App

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Here is an interesting news from Chris Munch how internet marketers can capitalize on new Apple TV app in the nearest future.

“Many people are now watching television on their iPads, iPhones, Tablets and mobile devices.No company has really capitalized on that change in consumer behavior until now.

Apple just released their new TV app that takes watching TV on an Apple TV, an iPhone or an iPad to a whole different level. Users can watch any television program they want on their Apple device and when they pause a show they can come back and start watching right where they left off. Subscribing to different pay TV channels can also be done without ever leaving the app.

This Is Just The Beginning.
In the past we’ve seen some of the most amazingly expensive attempts by companies to set the groundwork for making television an online experience.

Google has launched balloons into the stratosphere to help stream high speed internet and they’ve spent fortunes on helping to upgrade cities to high speed internet too. Google knows that the only limitation to using the internet as alternative to television watching is the speed the internet streams at.

The reason Google and Apple are working so hard to capture this television watching market is its immense size and advertising revenue. Both companies know that the early leaders in this market are likely to grow into incredibly huge and profitable enterprises.

Your Opportunity.
The best part of this massive shift to watching television online is the huge growth in people spending such a huge portion of their time online where they become a captive market…your captive market.

Internet marketing is really still in it’s infancy and as an internet marketer there are huge opportunities for you because you’re an expert or you’re becoming an expert in a field that’s experiencing massive growth. And there’s still much more growth the come. As everything shifts online businesses from tiny mom and pops all the way to huge companies are looking for ways to be a part of that shift.

And you have the core knowledge and expertise to help them. You only need to learn or develop a handful of skills that can be done in a matter of weeks to serve these businesses.”

For more interesting information on internet marketing and other online business topics visit Munchweb


Internet Marketing and New Apple TV AppStep-by-step instructions with callouts to Apple TV screenshots that show you exactly what to do.

Help when you run into problems or limitations.
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