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Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design

  • Mobile Magic The Saatchi and Saatchi Guide to Mobile Marketing and Design
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  • MOBILE MAGIC BOOK – LONDON MARKETING WEEK 2015 – TOM ESLINGER
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Amazon Price: $30.00 $27.70 You save: $2.30 (8%). (as of December 10, 2017 3:39 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide

The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.

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Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

  • Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
  • Mobile Marketing How Mobile Technology is Revolutionizing Marketing Communications and Advertising
  • The Mobile Technology Advertising Tool – Mobile Technology And Marketing Video
  • edTalks: How virtual reality is revolutionizing marketing and communication
  • Technology PR – Pinnacle Marketing Communications
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  • Marketing and Advertising industry
  • Meet a Times Square Billboard Mogul
  • Mobile Marketing for Agencies
  • Minds Online Teaching Effectively with Technology
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Amazon Price: $24.95 $21.47 You save: $3.48 (14%). (as of December 10, 2017 10:47 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Daily time spent on mobile devices is now overtaking daily time spent in front of a TV, as revealed in a recent study by Millward Brown. To help determine what marketers can and should be doing with the exponential growth in mobile device usage, Daniel Rowles offers a practical and hands-on guide to designing, implementing and measuring an effective mobile strategy.

Mobile Marketing starts with an in-depth review of the mobile environment, the technology itself – both hardware and software – and goes further to emphasize the importance of understanding the user journey rather than specific devices. Rowles offers an understanding of what the mobile consumer actually wants to achieve; of technology change and adoption, devices and platforms; of mobile usage statistics and, finally, presents his thoughts on the future of mobile marketing. He then provides a tactical toolkit that includes discussion of mobile sites and responsive design; how to build, market and maintain apps; uses of social media in a mobile context; mobile search and search engine optimization [SEO]; mobile advertising; augmented reality; QR codes; near field communication [NFC];Short Messaging Services [SMS] and mobile analytics. Along with helpful graphs and tips for further reading, the book includes several international case studies that illustrate the potential pitfalls and rewards of mobile marketing initiatives.
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A Beginner’s Guide to Mobile Marketing (Digital and Social Media Marketing and Advertising Collection)

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Amazon Price: $34.95 $34.95 (as of December 10, 2017 10:44 AM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry. Each chapter will guide the student through the steps of creating a mobile marketing strategy so that they end up with a final mobile marketing plan. This book is intended for a broad audience including students and professors in undergraduate and graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by technological change

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Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

  • Mobile Marketing How Mobile Technology is Revolutionizing Marketing Communications and Advertising
  • Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
  • The Mobile Technology Advertising Tool – Mobile Technology And Marketing Video
  • edTalks: How virtual reality is revolutionizing marketing and communication
  • Technology PR – Pinnacle Marketing Communications
  • Ent_Mktg_vlog_C3451885
  • Mobile Marketing for Agencies
  • Marketing and Advertising industry
  • Billboard Bazaar – Open Marketplace for AD Space – Startup – Silicon Valley
  • Meet a Times Square Billboard Mogul
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Rating: 
Amazon Price: $29.95 $20.36 You save: $9.59 (32%). (as of December 10, 2017 10:47 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile.

The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, if provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.

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