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The mCommerce Blueprint: The Definitive Guide To Mobile Marketing For Small Business

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Amazon Price: $14.95 $14.95 (as of July 23, 2018 2:07 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Never in history has a technology trend affected almost every human being on the planet or had as much reach as Mobile. Not the Television and not even the Personal Computer. We’ve quickly transitioned from an eCommerce world to a mCommerce world. The growth of Mobile Commerce is expected to top $31 Billion by the year 2016. Business Owners and Entrepreneurs who look the other way will be left in the dust in the very near future. Inside The mCommerce Blueprint, The Definitive Guide To Mobile Marketing For Small Business, you will get an in-depth look at all the different Mobile Marketing tools and resources to grow your business. The lead author, Andrew J. Cass, along with his team of Co-Authors, who are expert Mobile Marketing Advisors, lay out a simple, step-by-step plan for you to boost your Mobile presence, build your Mobile list, and dramatically increase your Return On Investment (ROI) as a result. Read this valuable resource closely and most important, use it as a guide for your business to cash in on the Mobile Revolution!

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The Third Screen: The Ultimate Guide to Mobile Marketing

  • The Third Screen The Ultimate Guide to Mobile Marketing
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Amazon Price: $19.95 $6.49 You save: $13.46 (67%). (as of July 23, 2018 12:52 AM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen"-the mobile device- changed the game in an even more revolutionary way.

The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.

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The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

  • The Mobile Marketing Handbook, A Step by Step Guide to Creating Dynamic Mobile Marketing Campaigns
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Amazon Price: $29.95 $10.75 You save: $19.20 (64%). (as of July 22, 2018 4:31 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Focusing on the continuing integration of mobile marketing into the daily lives of consumerslocally, nationally, and globallythis updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers’ hands.

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Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design

  • Mobile Magic The Saatchi and Saatchi Guide to Mobile Marketing and Design
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Amazon Price: $30.00 $23.21 You save: $6.79 (23%). (as of July 23, 2018 9:30 AM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide

The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.

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Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

  • Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
  • Mobile Marketing How Mobile Technology is Revolutionizing Marketing Communications and Advertising
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Amazon Price: $24.95 $16.84 You save: $8.11 (33%). (as of July 22, 2018 6:29 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Daily time spent on mobile devices is now overtaking daily time spent in front of a TV, as revealed in a recent study by Millward Brown. To help determine what marketers can and should be doing with the exponential growth in mobile device usage, Daniel Rowles offers a practical and hands-on guide to designing, implementing and measuring an effective mobile strategy.

Mobile Marketing starts with an in-depth review of the mobile environment, the technology itself – both hardware and software – and goes further to emphasize the importance of understanding the user journey rather than specific devices. Rowles offers an understanding of what the mobile consumer actually wants to achieve; of technology change and adoption, devices and platforms; of mobile usage statistics and, finally, presents his thoughts on the future of mobile marketing. He then provides a tactical toolkit that includes discussion of mobile sites and responsive design; how to build, market and maintain apps; uses of social media in a mobile context; mobile search and search engine optimization [SEO]; mobile advertising; augmented reality; QR codes; near field communication [NFC];Short Messaging Services [SMS] and mobile analytics. Along with helpful graphs and tips for further reading, the book includes several international case studies that illustrate the potential pitfalls and rewards of mobile marketing initiatives.
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