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Tap: Unlocking the Mobile Economy (MIT Press)

  • Tap Unlocking the Mobile Economy MIT Press
  • Tap Unlocking the Mobile Economy MIT Press
  • Unlocking the Mobile Economy: Anindya Ghose, NYU
  • Tap: Unlocking the Mobile Economy; Ravi Bapna, University of Minnesota
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Amazon Price: $29.95 $16.99 You save: $12.96 (43%). (as of February 21, 2018 8:53 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.
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