Categories : Mobile Marketing

 
  • Social Media Marketing and Mobile Marketing
  • Mobile Marketing Strategy Trends 2018
  • Social Media and Mobile Marketing Strategy
  • Marketing Strategies – The best way to market a mobile app
  • Mastering Mobile Marketing Strategy – How To – Form 10 : Social Media Metrics
  • 3 Simple Steps to Marketing Your Mobile App | Get More Exposure and Installs!
  • Social2B – Strategize to Mobilize: How A Mobile Marketing Strategy Can Benefit Your Brand
  • MS in Social Media and Mobile Marketing
  • How Hip-Hop Artist Ryan Leslie is Transforming Mobile Marketing | Real Talk with Carlos Gil
  • Mobile marketing strategy: 3 ways a business can increase sales through mobile marketing strategy
«
»
Amazon Price: $88.95 $63.34 You save: $25.61 (29%). (as of March 24, 2019 4:44 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing strategy planning. It provides a framework that guides students in setting objectives, segmenting and researching potential markets, examining consumer behavior in the digital market space, and using measurement plans to evaluate success and failure. Working from a strong foundation in marketing theory, this text presents a clear set of processes for executing social media and mobile strategies in order to build brand value.

Product Details

  • Paperback: 496 pages
  • Publisher: Oxford University Press; 1 edition (August 5, 2016)
  • Language: English
  • ISBN-10: 0190215070
  • ISBN-13: 978-0190215071
  • Product Dimensions: 9.1 x 0.9 x 7.5 inches
  • Shipping Weight: 1.8 pounds

Leave a Comment

Your email address will not be published. Required fields are marked by *.