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Amazon Price: $19.99 $19.99 (as of February 18, 2018 4:28 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

RELEVANCE RAISES RESPONSE and that is precisely why mobile marketing is the greatest advertising and marketing medium of all-time. Mobile offers the ability to laser target your audience by providing the best offer, at the best time, when the targeted customer is most likely to buy.

THE CHAPTERS

In Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, author Bob Bentz takes you through all of the major elements that contribute to mobile marketing success in nine easy to read chapters that will help your business sell more with mobile.

1. Introduction to Mobile

2. Advantages of Mobile

3. Mobile-Optimized Websites

4. Text Message Marketing

5. Social Media

6. Mobile Advertising

7. Mobile Apps

8. Mobile Commerce

9. The Future of Mobile

WHAT YOU’LL LEARN ABOUT MOBILE MARKETING

This is not a book that will philosophize about mobile and give you theories on why it is so effective. Instead, it is book written by a businessperson who works in the trenches of mobile marketing every day with hundreds of customers, in many different vertical markets. What you’ll get when reading this book is actionable insight on what you can do to help your business sell more with mobile.

What you’ll learn in these chapters includes:

· The History of the Mobile Phone

· How to Set and Analyze Key Performance Indicators (KPIs)

· Mobile Marketing Definitions and Buzzwords

· Principles of Responsive Design

· How to Use A/B and Multivariate Testing

· Mobile Search Engine Optimization (SEO)

· Legal Requirements for SMS Short Code Marketing

· Analysis of the Major Social Media Networks

· How to Attract Followers with Social Media

· How to Advertise In-Apps

· Mobile Programmatic Buying

· Advertising on Social Media

· How to Develop a Mobile App

· Marketing an App

· App Store Optimization (ASO)

· The Internet of Things

· Virtual Reality

BONUS FEATURES

There are several bonus features, in addition to the chapter content, that makes this book the best single source for mobile marketing information.

· Bob’s 60 Top Text Message Marketing Tips

· Top Secret: What Does Facebook Know About You?

· Why Facebook is the Greatest Advertising Medium of All-Time

· With Mobile Advertising, there is No Prime Time Anymore

· Why Mobile is Your Small Business Powerhouse

· How to Craft a Great Text Message

· E-commerce: How Mobile Drives Sales in Retail Stores

But, it doesn’t stop there. Mobile marketing is so fluid, and the business is changing so rapidly, that it’s difficult for any print book to keep up. There, Relevance Raises Response answers the call as well by providing a website that is continually updated with the latest mobile marketing statistics and information.

RELEVANCE RAISES RESPONSE

Marketing is an ongoing contest for people’s attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer. With mobile, customers can act on any message at any time, no matter where they are. They can take immediate action to research, find, or buy something. When a consumer can act in the moment, his expectations are high and his patience is low. That makes the credibility and relevance of the mobile message of the utmost importance. Ultimately, brands that do the best job of engaging consumers with a relevant mobile message will win.

As a modern marketer, every digital strategy made today should be thinking tap first and click second. We are living in the age of mobile.

Product Details

  • Paperback: 354 pages
  • Publisher: SkillBites LLC (February 23, 2016)
  • Language: English
  • ISBN-10: 1942489110
  • ISBN-13: 978-1942489115
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 1.2 pounds

Customer Reviews

This is an amazing book that can help with practical application

One person found this helpful.
 on March 16, 2017
By Cher
This is an amazing book that can help with practical application. I’ve read so many self help style marketing books and only one or two really offer anything of merit. Starting in CH2 the book was constantly providing helpful information, teaching me how to apply that info, and then providing tons of great tips to maximize effectiveness. I wish there were more marketing books with this kind of format and level of useful information. FYI the worst one I’ve gone through was Pirahna Marketing, which was only helpful to those completely ignorant of marketing fundamentals.

Amazing mobile marketing book

One person found this helpful.
 on November 16, 2016
By Jenn22
Bob amazing book really covers anything u need to know about what u need to do mobile marketing of all kinds but really jams Great info into such a good recourse I know I have already used suggestions for two new clients as well as what you wrote landed me a client !!! If I could put 10 stars I would

Mobile marketing in simple words!

One person found this helpful.
 on August 17, 2016
By Pedro Torres
Relevance Raises response takes you in a journey from the start of mobile use to the cutrent best ways to use it in marketing for your business. The reading is simple yet brings out a lot of important information when developing your mobile strategy. If you are planning, as you should in this new era, on creating a Mobile Marketing plan this is the book for you. Witty and smart it is simply the key to better business in this internet/app society!

Learned a lot!!

One person found this helpful.
 on September 12, 2016
By A. Jones
Was able to put many of the tools and techniques immediately into action as Director of Marketing for my company. Easy read due to simple and built upon organization, effective storytelling and colorful real world descriptions of a highly complex and technical topic.

This book is great! It a simple and easy read

One person found this helpful.
 on April 16, 2017
By Miriah
This book is great! It a simple and easy read. Bentz really covers all areas of mobile marketing and predicts the future of this business based on the trends today. This is definitely a book to have if you are ever planning on being in the digital marketing field. Great book!

Excellent content, easy to read for a beginner in …

 on January 27, 2018
By Nadine
Excellent content, easy to read for a beginner in mobile marketing but also info heavy for the more advanced. Highly recommend this book especially for a small business owner looking to understand mobile marketing to grow their business.

easy to follow and apply to real life scenarios

One person found this helpful.
 on March 6, 2017
By Amazon Customer
Engaging, easy to follow and apply to real life scenarios!

Must buy for a successful mobile marketer

One person found this helpful.
 on March 24, 2017
By MC
In the world of mobile marketing, this is a must read! I’m sure there a lot of my fellow marketers with similar marketing issues as me.

Should be required reading for Marketing professionals.

One person found this helpful.
 on March 15, 2016
By Barbara J. Breeser
Relevance Raises Response has something of value for every marketer from beginner to advanced level. Always ahead of the curve, Bob Bentz has decades of experience in marketing, IVR, 800 and 900 numbers, ring tones, and now social and mobile marketing and he covers all areas in depth. He is truly a thought leader in this industry. Unlike other books in this space whose information and statistics can become outdated before the book is ever published, he refers readers to a slideshare account […] where the information is constantly updated.

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