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Mobile Marketing involves the process of communicating with the client by means of a mobile or cellular device, either to launch a simple marketing message, allow people visit a mobile web site or to introduce people to a new campaign that is based on audience participation.
Some of the tools or strategies of the trade and several concepts that are mostly featured in Mobile Marketing are the following:
mobile applicationsmobile internet and social mediaBluetooth, wireless and infraredUSSD or unstructured supplementary service dataMMS or multimedia messaging services
Mobile connectivity not only permits people to stay connected to the Internet through a cellular telephone, and other gadgets such as a PDA, but also consolidates various communication channels in a practical, yet effective, medium.

Mobile Marketing Strategies are Cheaper than Traditional Means
Apart from being effective, mobile marketing strategies are a lot cheaper than any other traditional means of advertising or marketing a brand, and this is both on the side of the marketer and the consumer. Additionally, this marketing strategy is easy enough for any age group to engage in and understand. Mobile Marketing is a streamlined adaptation of traditional e-Marketing.

Mobile Marketing Stats – Facts and Figures to Take Note of
The following statistics and data were gathered about international mobile users:
More than 30 countries have exceeded the 100 percent ration of mobile device to populationOnly 80 percent of the entire United States population is composed of mobile usersApproximately 60 percent or 4.1 billion of the world’s population is composed of mobile subscribersThere are more than 400 million mobile subscribers in ChinaIn Indonesia, there are more than 50 million subscribers98 percent of all US handsets have SMS capabilitiesSMS and text services users in the United States are close to 68.7 millionEven though SMS is a new service in the United States, more than 300 billion SMS texts or messages were sent in 2007More than 70 percent of mobile subscribers in South African don’t have their own land line connectionSouth Africa is top 6th when it comes to mobile Internet connectivity. This can be due to the absence of traditional or desktop-based Internet connectivity. Unexpectedly, South Africans who are aged 50 and above spend more time on mobile communication compared to their junior counterpartEmail has more than 65 percent spam while only 10 percent in SMS

Who is Connected to the Mobile World?
Majority of those who remain connected to the mobile world are referred to as the Baby Boomers. These are the generation born from 1940 to 1960 and are predominantly residents of UK and US. These individuals actually form the older online market of today.
On the other hand, the Generation X or those who were born between 1960 and 1980 are more connected compared to their senior counterparts. They’re tech-savvy.
These are some of the fine points that should be further studied when it comes to mobile marketing:
How will you be able to connect with those who do not have mobile Internet connectivity? How will your target audience connect to the web? How will you be able to utilize mobile content like games or videos so as to spread your message? Which type of mobile medium is being used by your target audience to communicate with their peers? Voice, SMS, or mobile social networks? How will you be able to make your advertising or marketing campaign engaging enough for the user? How will you avoid being tagged as “spam”?

Product Details

  • File Size: 1219 KB
  • Print Length: 53 pages
  • Simultaneous Device Usage: Unlimited
  • Publication Date: March 11, 2014
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

Customer Reviews

Mobile marketing strategies are a lot cheaper

 on July 11, 2014
By Marisa Eide
Apart from being effective, mobile marketing strategies are a lot cheaper than any other traditional means of advertising or marketing a brand, and this is both for the marketer and the consumer!! I like how the book simplifies mobile marketing such that it is easy enough for any age group to engage in and understand.

An easy mobile marketing guide

 on July 10, 2014
By Jason Holzberg
I found this book to be very interesting; I especially liked the chapters on do’s and don’ts of mobile marketing. It was a very helpful guide that helped me greatly in achieving a wider customer base by using mobile marketing. The examples given are very practical and well explained, to help you achieve success in mobile marketing.

Wish I knew before!!

 on July 3, 2014
By Kara D
Comparing the numerous advantages mobile marketing has over traditional advertisements, I am clueless as to why I never started this in the first place. It would have saved me a lot of cash and time, especially now considering that approximately 60 percent or 4.1 billion of the world’s population are mobile subscribers!

What I was waiting for

 on July 4, 2014
I think this is what I was waiting for to expand my business. It can be safely inferred that mobile browsing is here to stay. I can take advantage of the fact that 80 percent of the total mobile device time is spent on applications to create a wider audience. Thanks for the advice!

Great starter

 on July 2, 2014
By Charich
I have always wanted to start mobile marketing ever since I started my company but never knew how to go about it. This book has taught me how to plan before embarking on that venture, and how to avoid being branded as a spammer while am at it!! Thanks for the book!

Great marketing strategies

 on July 5, 2014
By Jonathan D. Greenwood
The mobile marketing strategies discussed are magnanimous! Apart from the app-based marketing, which I knew, I was perplexed to learn that you can use mobile games and QR Codes as marketing strategies. I mean why not get into Location-Based Marketing. This has turned out to be a great way to attract clients when close to my company!

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