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Amazon Price: $29.95 $20.36 You save: $9.59 (32%). (as of December 11, 2017 10:53 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile.

The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, if provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.

Product Details

  • Paperback: 272 pages
  • Publisher: Kogan Page; 2 edition (February 28, 2017)
  • Language: English
  • ISBN-10: 0749479795
  • ISBN-13: 978-0749479794
  • Product Dimensions: 6.1 x 9.2 inches
  • Shipping Weight: 14.9 ounces

Customer Reviews

Nice book for beginners

 on August 22, 2017
By Bel
Easy to read and understand the concept for beginners.

Excellent

 on July 13, 2017
By DarrenIngram_dot_com
Despite the mobile phone existing for what seems like an eternity (and for many younger people they know no difference), the whole world of marketing, advertising and promotional activity by mobile technologies is still evolving and is far from a mature environment. Thus, as a marketer or communicator, you will either need to keep your knowledge up-to-date or even start afresh and a book like this could be a very close companion for you!

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