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Amazon Price: $24.99 (as of December 11, 2017 4:01 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Straightforward advice on building and launching a mobile marketing plan

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties

Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.

Product Details

  • Paperback: 384 pages
  • Publisher: For Dummies; 1 edition (October 12, 2010)
  • Language: English
  • ISBN-10: 0470616687
  • ISBN-13: 978-0470616680
  • Product Dimensions: 7.4 x 0.8 x 9.3 inches
  • Shipping Weight: 1.2 pounds

Customer Reviews

Mobile Marketing "full circle"

11 people found this helpful.
 on December 17, 2010
By Kevin P. Buccinna
I have read two other books on this subject, “Mobile Marketing, Finding Your Customers No Matter Where They Are” by Cindy Krum and “The Mobile Marketing Handbook” by Kim Dushinski.

Mobile Marketing 101 MUST READ!!

2 people found this helpful.
 on April 15, 2011
By KenC
This is a must read for everyone already in, looking to get in, or simply interested in the Mobile Marketing Industry. This book provides a bird’s eye overview of the industry’s ins and outs but also enough details with step by step blueprints of how to start a MM business.

Don’t Let the Title Fool You!

6 people found this helpful.
 on March 24, 2011
By Mary Beth McCabe
Mobile Marketing is a high level book on Mobile Marketing and in this point in time (2011) not written for a dumb audience. You need to read carefully to get the most out of the material, not just skim the summaries. I spoke to the author, Michael Becker, on the phone about his Mobile Marketing Association, and found him to be very helpful and stimulating. I would recommend this book, not the title of it.

Great Book

 on September 29, 2017
By Sasabe
Best book there is regarding Mobile Marketing.

Mobile Marketing for Dummies

2 people found this helpful.
 on March 7, 2011
By Whatzit
Although I hate to ascribe to being a Dummy anything, I readily admit that when the mobile marketing bus left the station I was still in the terminal eating jelly donuts.

Very helpful

2 people found this helpful.
 on February 8, 2012
By MsKeeley
This book helped me write my College senior project paper and presentation on “Mobile Marketing with Applications”…Very informative and helpful

Great Resource for Small Business

7 people found this helpful.
 on December 1, 2010
By Edward L. Peterson
This is the best resource I have found that addresses the basics of all current elements of Mobile Marketing, including: text messaging, APPs, mobile websites, geotargeting, advertising platforms, and social applications.

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