Categories : Mobile Marketing

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Amazon Price: $24.99 $10.55 You save: $14.44 (58%). (as of January 20, 2018 11:05 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Mobile Marketing

Finding Your Customers No Matter Where They Are

Use Mobile Marketing to Supercharge Brands, Sales, and Profits!

Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.

Topics include

• Getting started fast with mobile marketing

• Understanding the international mobile marketing landscape

• Targeting and tracking the fast-changing mobile demographic

• Taking full advantage of the iPhone platform

• Leveraging mobile advertising, promotion, and location-based marketing

• Building micro-sites and mobile applications

• Performing search engine optimization for mobile sites and applications

• Building effective mobile affiliate marketing programs

• Integrating online and offline mobile marketing

• Avoiding mobile marketing spam, viruses, and privacy violations

• Previewing the future of mobile marketing

Product Details

  • Paperback: 360 pages
  • Publisher: Que Publishing; 1 edition (March 7, 2010)
  • Language: English
  • ISBN-10: 0789739763
  • ISBN-13: 978-0789739766
  • Product Dimensions: 6 x 0.9 x 8.9 inches
  • Shipping Weight: 1 pounds

Customer Reviews

Mobile Marketing

 on October 9, 2010
By Richard Mcguire
This a great resource for anyone interested in Mobile Marketing. It covers the history of cellular and projects what the future holds. Learn the difference among 1G-3G GPS and now 4G phones. Also the different platforms and the customer profiles of who is more likely to use which phone and which carriers for their service. Also tells you about SMS and MMS messaging for marketing.

The Only Book On Mobile Marketing Worth Reading

4 people found this helpful.
 on March 10, 2010
By Mr. F. Costello
There are three people in the world who truly know marketing and optimisation for mobile, two of them owe everything to the third person which is the author of this book Cindy Krum.

Good summary, work on spelling

 on September 16, 2010
By Real Positive Guy
Very good job exploring the different mobile marketing channels. Would like more diagrams on how each works so I can visualize it better. A lot of spelling errors. Need a new proofreader. Very helpful all in all.

Five Stars

 on October 27, 2014
By J

Save 1980.00 dollars

3 people found this helpful.
 on March 28, 2010
By Kevin P. Buccinna
Mobile marketing is hot!! Gurus are offering courses for up to 1997.00.

Comprehensive review of the current state of mobile marketing

 on July 9, 2010
By James Beswick
Put simply, mobile marketing is going to be the biggest growth area for online ads for the foreseeable future, potentially eclipsing the desktop advertising space. The biggest difficulty in getting into this space for many marketers has been the lack of any quick “101”-style guide to cover all the essentials, and I think Cindy Krum has managed to provide this here.

Lots of Information Packed into This Book

 on October 12, 2010
By Carrie
The author, Cindy Krum, believes that mobile marketing is the marketing of the future, and I believe she is right on the money. The problem is that there are so many players in the mobile industry that a simple marketing strategy isn’t as straight forward as one might think.

This book is a great resource and learning tool

 on June 20, 2010
By J Powell
I’ve seen internet advertising grow from banner ads to key-word purchases on the big search engines like Google.

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