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Finding Your Customers No Matter Where They Are
Use Mobile Marketing to Supercharge Brands, Sales, and Profits!
Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.
Topics include Getting started fast with mobile marketing Understanding the international mobile marketing landscape Targeting and tracking the fast-changing mobile demographic Taking full advantage of the iPhone platform Leveraging mobile advertising, promotion, and location-based marketing Building micro-sites and mobile applications Performing search engine optimization for mobile sites and applications Building effective mobile affiliate marketing programs Integrating online and offline mobile marketing Avoiding mobile marketing spam, viruses, and privacy violations Previewing the future of mobile marketing
- File Size: 4837 KB
- Print Length: 362 pages
- Page Numbers Source ISBN: 0789739763
- Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
- Publisher: Que Publishing; 1 edition (February 25, 2010)
- Publication Date: February 25, 2010
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B0035IIBS2
- Text-to-Speech: Enabled
- X-Ray: Not Enabled
- Word Wise: Enabled
- Lending: Not Enabled
- Screen Reader: Supported
- Enhanced Typesetting: Enabled
This a great resource for anyone interested in Mobile Marketing. It covers the history of cellular and projects what the future holds. Learn the difference among 1G-3G GPS and now 4G phones. Also the different platforms and the customer profiles of who is more likely to use which phone and which carriers for their service. Also tells you about SMS and MMS messaging for marketing. A great book for information.
Good summary, work on spelling
Very good job exploring the different mobile marketing channels. Would like more diagrams on how each works so I can visualize it better. A lot of spelling errors. Need a new proofreader. Very helpful all in all.
The Only Book On Mobile Marketing Worth Reading
4 people found this helpful
There are three people in the world who truly know marketing and optimisation for mobile, two of them owe everything to the third person which is the author of this book Cindy Krum. Cindy is simply THE AUTHORITY on all things mobile, this is clearly the best book on mobile marketing and optimisation ever written. Want to see what the future of marketing looks like, buy this book. Want to learn how to make money from mobile, buy this book. Want to open up your existing website / ecommerce company to mobile, buy this book. Want to crash the iphone / ipad party, buy this book.
Save 1980.00 dollars
3 people found this helpful
Mobile marketing is hot!! Gurus are offering courses for up to 1997.00. This book clues you into all you have to know about mobile marketing and the best practices to get your campaign started. It tells you how to acheive your goals dispite all the variables involved in Mobile Marketing. I just have one negative that annoyed me, fire your proof reader!!!
Thorough, practical guide across the current spectrum of mobile marketing
5 people found this helpful
As a marketer for over twenty years, keeping up with all of the technological marketing medium opportunities that have emerged and continue to evolve isn’t as easy as it once was. Well-focused, detailed and informative books on a specific growing opportunity, written by an expert, definitely help. This one delivers well on this front. Here’s the more specific upsides and potential downsides I see, depending on your expertise and needs. KEY UPSIDES: – It’s a thorough and well-organized in-depth look across the spectrum of mobile marketing. There isn’t anything I can think of this book should have included that it didn’t. It starts with a history and overview of the strengths and complexities of Mobile Marketing and a detailed look at how to target and track your MM audience. Throughout the book there are great case studies. After looking into each of the different approaches that one might take with their mobile marketing efforts. It goes on to explore the international MM landscape and privacy/spam issues. There’s also an appendix of supplier resources, text symbols and a glossary of frequently used terms. – It’s a practical, tactical “how to guide” too.
Finally a great resource for an important topic
One person found this helpful
This book came very timely. I just heard on the news that we just hit the milestone where phones are used more for data than voice. This exponentially growing communication method (Mobile devices) cannot be overlooked or dismissed by marketers – unless of course you don’t like leads and want to go out of business. That said Mobile Marketing remained a mystery to me. Perhaps an age thing. Just when I get a handle on “Web 2.0” i.e. Social Media, now comes the vast and confusing world of marketing to mobile devices. Need help: this book is it! Every aspect of Mobile Marketing is covered in this 300+ page book. The book is well illustrated and not written in a dense incomprehensible technical babble. The breath of Mobile Marketing is remarkable – even covering international markets. Whether you need to implement a Mobile Marketing strategy, sell your CEO on a budget, or actually have to understand the technology, you’ll get your answers here. I found Mobile Marketing helpful even as a Blackberry user and information consumer. The print is small and there is a lot of information packed into this book. So don’t expect an easy or quick read. However it doesn’t require an engineering degree either.