Mobile Marketing | Mobile Advertising | Mobile Marketing An Hour A Day E Book | 2014
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A step-by-step guide to successful mobile marketing strategies
Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.
Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting
Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
- Paperback: 384 pages
- Publisher: Sybex; 1 edition (December 26, 2012)
- Language: English
- ISBN-10: 1118388445
- ISBN-13: 978-1118388440
- Product Dimensions: 7.2 x 1 x 9.1 inches
- Shipping Weight: 1.2 pounds
Mobile marketing an hour a day by two recognized experts in the field
There are a lot of mobile marketing books out there, and I’ve read many of them, but this one is interesting in two ways: 1) it’s one of the most recent and up to date books in a genre that quickly becomes outdated as tactics evolve, containing advice that is generally time-tested rather than time-sensitive, and 2) it is written by two of whom I consider the top experts in mobile marketing: Noah Elkin and Rachel Pasqua. Both are veterans in the field with a clear understanding of mobile marketing, who present a digestible mobile marketing plan for small and large businesses alike. Like other books in this series, this one allows you to devote just an hour a day to creating and executing a solid plan for your business. If you’re a time-starved entrepreneur or in-house marketer wearing too many hats and the mobile opportunity has been eluding you year after year, pick up this book for a solid primer in how to market to the ever-increasing mobile audience. One caveat: though the chapter on mobile SEO contains a number of solid best practices, as a mobile SEO expert I have to say I disagree with their guest author who said that SEO benefits of responsive web design are undeniable. In fact, responsive web design can have problems when it comes to keyword usage, information architecture and page speed for many sites. But overall, this is a small quibble with an otherwise excellent read. Pick it up!
Perfect Mobile Marketing Go-To Manual
Anyone who works in marketing and digital marketing specifically, knows how challenging it can be to learn all there is to know about the latest and greatest technologies. Every now and then you stumble across a book that takes a complex subject and methodically deconstructs its parts into simple, easily understood steps, that can immediately be applied to your business. Mobile Marketing: An Hour a Day is one of those books. A time saver and life saver of a read, which now sits front and center in my office, along with similarly brilliant books which I use as manuals/quick references every day!
Very well written
Really very well written. Helpful for learning the how-to’s of mobile marketing. A very accessible book. Will be giving copies to co-workers. I think it can help you jump start your sales. An excellent explanation of how it all works and how to get it working for you. This book really stands out from the crowd. Bravo to the authors.
The best on the topic I’ve read.
This book should be on every digital marketer’s shelf. (or iPad….or Nexus ;-)). I’ve read several books on mobile marketing that are little more than fluff. This book focuses on real-world practical advice. It is quite refreshing given the number of poor books on the topic out there.
excellent details. as fast moving as the content is about it covers the topic from a objective how to approach the project point of view rather than trying to dazzle you with what at the time is the newest apps of programs.
Truly a great book from two of the brightest minds in mobile marketing.
This book is my go to resource for all things mobile, and it provides an in depth reference at a strategic and tactical level. A must have for the serious digital marketer, at a time when mobile is quickly becoming an overarching consideration for all aspects of marketing.
Very good read…covers basics to advanced in an easy understandable way
Excellent mobile marketing overview
I had the privilege of working with Rachel Pasqua while she was head of the mobile marketing practice at iCrossing, where I became familiar with “Mobile Marketing: An Hour a Day” in my capacity as an executive on the iCrossing marketing team. The more I read the book, the more impressed I became. The premise of the book — that mobile marketing is about building a closer relationship with your audience — should comfort any senior marketer who doesn’t want to read a book about devices and carriers. This is definitely not a book about technology or channels. It’s all about how the mobile experience differs for the consumer (compared to, say, a web-based experience) and how brands can capitalize on mobile to create a better customer experience. Yes, the book does get into how and why marketers should think about apps, but not in a geeky sort of way. If you are looking for a strong insight into the relationship between mobile and getting closer to your audience, this is the perfect book.
Great checklist/Roadmap for mobile marketing but also good depth
Here is a review which I repost from my blog