Marketing 4.0: Moving From Traditional to Digital By Hermawan Kartajaya on SMART 2017
Marketing 4.0: Moving from Traditional to Digital
"Marketing 4.0" by Philip Kotler
Marketing 4.0 in the Digital Economy
《羽一看世界》 第08集： 營銷4.0（Marketing 4.0 – Moving from Traditional to Digital)
Digital Branding in Marketing 4 0, Hermawan Kartajaya with Iwan Setiawan
Marketing 4.0 Moving Traditional to Digital 58018029 Sasikarn sec.02
Growth Hacking with Digital Marketing 4.0 (Course Trailer)
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Introduction to Marketing 4.0
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Marketing has changed forever—this is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice
Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
- Hardcover: 208 pages
- Publisher: Wiley; 1 edition (December 5, 2016)
- Language: English
- ISBN-10: 1119341205
- ISBN-13: 978-1119341208
- Product Dimensions: 6.7 x 1.7 x 9.5 inches
- Shipping Weight: 13.4 ounces
Digital, but not that much
Written with clarity and common language, this book is a good read mostly for those that struggle to understand how digital technologies are reshaping marketing principles. However, I expected a little more, given the authors’ background. Indeed, there is not much novelty in the ideas presented in this book. Besides, the authors just scratch the surface of the issues. While turning the pages, questions like “what else?” were often coming to my mind. In the end, readers may have an impression of incompleteness. Give me more…
Yes, they do know where the future consumer is heading
I’m devouring this book! I downloaded it yesterday and can’t put it down. The information and foresight is solid. I work for a manufacturer and we are starting to feel the shifts that are referenced in this book. I appreciate everything I’m learning from this book thus far and can’t wait to read a few more pages tonight. I know this will be become a valuable reference for me.
Excellent Cutting Edge Book On Marketing!
This superb book by Philip Kotler is necessary reading for everyone. Great case studies and examples. Philip Kotler is the father of marketing and this book is very up-to-date. I recommend this book without qualifications. This book is text to speech enabled so you can listen to the book or read the book or both. Great read! This book is one of the best books that I have ever read. $11.99 is an amazing value for an up to date book on marketing by Philip Kotler!
A well written and researched book that provides great insight into the digital marketing landscape.
This book is great and beneficial for anybody who works in marketing. Marketing 4.0 discusses the shifts that have occurred as we continue to adapt to the digital landscape. Dr. Kotler and the other authors take us into the consumers mind by discussing the customer path, and how they go from awareness to advocacy. The authors mention the importance of utilizing marketing metrics such as purchase action ratio, brand advocacy ratio, and net promoter score in Marketing 4.0. They use examples to show the importance of integrating online and offline channels to improve customers overall experience.
Great read for Marketers
Really interesting take on the way that Marketing has evolved. He high fives himself a lot in the book, but besides that, I think it has some fair points around how technology has impacted what we do. The shift from the 4 P’s to the 4 C’s are definitely worth the read.
A beautiful piece of work.
An amazing piece of work. Besides marketeres, this book is a must read for anyone who is engaged in Digital Transformation from either the business or technology sides.
"IF YOU DID’T READ THIS BOOK, NO WORRY. …
“IF YOU DID’T READ THIS BOOK, NO WORRY .. DO IT NOW BEFORE TOO LATE”
I found this book very helpful. It makes the …
I found this book very helpful. It makes the reader aware of how an entire mindset in marketing must be changed in order to keep pace with the times. If you are a student that studied the course “Basic Marketing” or “Introduction to Marketing” before the year 2010, then you must read this book.
Best Marketing book this year.
This book come last month of the year, but finished first. Just path 1 alone is worth the price, it help me summarize all of many trends that confused me sometime. The new customer journey make sense and totally actionable. If you are a marketer this book is a must.