Categories : Mobile Marketing

 
  • Marketing 4.0: Moving from Traditional to Digital
  • Marketing 4.0: Moving From Traditional to Digital By Hermawan Kartajaya on SMART 2017
  • Marketing 4.0 in the Digital Economy
  • "Marketing 4.0" by Philip Kotler
  • Belajar Marketing 4.0 dari Hermawan Kartajaya
  • Book Summary Marketing 4 0 moving from traditional to digital Book summary abdullah
  • Digital Branding in Marketing 4 0, Hermawan Kartajaya with Iwan Setiawan
  • 《羽一看世界》 第08集: 營銷4.0(Marketing 4.0 – Moving from Traditional to Digital)
  • Marketing 4.0: The Social Media Distortion and How to Solve it
  • LEARNING FROM MAESTRO: Marketing 4.0. – Hermawan Kartajaya
«
»
Rating: 
Amazon Price: N/A (as of May 1, 2019 4:39 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Marketing has changed forever—this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice

Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Product Details

  • File Size: 4975 KB
  • Print Length: 200 pages
  • Publisher: Wiley; 1 edition (November 17, 2016)
  • Publication Date: November 17, 2016
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B01MXMZE4T
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

Leave a Comment

Your email address will not be published. Required fields are marked by *.