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Rating: 
Amazon Price: $24.95 $18.16 You save: $6.79 (27%). (as of February 18, 2018 6:09 AM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Set-up, run, and measure successful mobile media marketing campaigns

Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.

Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues

With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

Product Details

  • Hardcover: 256 pages
  • Publisher: Wiley; 1 edition (January 11, 2012)
  • Language: English
  • ISBN-10: 1118167783
  • ISBN-13: 978-1118167786
  • Product Dimensions: 6.3 x 0.9 x 9.3 inches
  • Shipping Weight: 14.9 ounces

Customer Reviews

Written by Marketing Professionals excellent resource for mobile marketing.

 on October 23, 2016
By Sarah Godsave
Full of excellent marketing information. The information is somewhat dated but it has classic information regarding mobile marketing. Anyone taking marketing classes might be able to use this as a handy reference in their writings. Or a person that owns a business might want to get up to speed on marketing with mobile devices. It really is a must to have SEO for mobile these days.

Great Book With Great Content on Mobile Marketing

One person found this helpful.
 on January 31, 2012
By David Deering
I am in the mobile marketing industry myself, and while I was already familiar with many of the concepts discussed in the book, there were many other things that the book helped me to appreciate even more. I especially appreciated the way that Jeanne and Jamie put everything into a clear, down to earth, easy to understand language. Even the most non-technical person can read this book and grasp the concepts discusssed within it. And I shouldn’t forget to mention that every business can implement at least a few strategies that were explained in the book and know exactly how to do it. Mobile Marketing truly is the “next big thing” for every business, and this book will help every business owner and marketer get in on the action.

Mobile marketing is the future… and the future is now.

One person found this helpful.
 on April 9, 2012
By Chad Thiele
I would recommend this book to marketers and entrepreneurs, particularly those who work for businesses that advertise online. (And, that should be almost every business.) As the authors of the book point out, “Your web-based marketing channel could very quickly transform into just mobile marketing.”

Great Mobile Info for Marketers At Any Level

One person found this helpful.
 on January 16, 2012
By Brett W Marvel
Go Mobile really does a great job at covering ALL of mobile and offers many insightful tips on how to get started or expand in the channel. Extremely well organized and takes you from how the mobile landscape has evolved and best practices up through how to set up your business to succeed with mobile media.

Best Book I’ve Read Yet on Moible Marketing!

2 people found this helpful.
 on April 10, 2012
By John Possumato
I have read many books focused on the topic of emerging mobile marketing and M Commerce, and “Go Mobile,” by far is the best of the lot. It not only supplies both interesting and impactful validation of the geometric growth of consumer facing mobile technology, but most importantly to my way of thinking, is filled with both “down to earth” strategies and tactics that any business could implement (with the information and instruction of this book).

I really like this ebook!

 on January 19, 2014
By daniel
Very complete with lots of useful information to share and use, highly recommended for all those who are starting in the mobile world and want to expand their knowledge base.

Must Read for Small Business Owners!

 on August 11, 2013
By Jack Barros
I found this book very informative..1 The second chapter was a jumpstart that gives you enough information for any one to launch a mobile campaign.

Best choice I could have made

 on September 17, 2012
By Envideation
If you want a quick and to the point starter guide to mobile, this is it. I could not be more pleased. Very little fluff and tons of useful information. One of our best purchases.

It was a good high level overview

 on May 8, 2012
By Donna
It was a good high level overview of the world of mobile marketing, but doesn’t really delve too deep into any of the areas.

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