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Amazon Price: $24.95 $17.39 You save: $7.56 (30%). (as of May 23, 2018 5:50 AM –
Set-up, run, and measure successful mobile media marketing campaigns
Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.
Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues
With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
- Hardcover: 256 pages
- Publisher: Wiley; 1 edition (January 11, 2012)
- Language: English
- ISBN-10: 1118167783
- ISBN-13: 978-1118167786
- Product Dimensions: 6.3 x 0.9 x 9.3 inches
- Shipping Weight: 14.9 ounces
Written by Marketing Professionals excellent resource for mobile marketing.
Full of excellent marketing information. The information is somewhat dated but it has classic information regarding mobile marketing. Anyone taking marketing classes might be able to use this as a handy reference in their writings. Or a person that owns a business might want to get up to speed on marketing with mobile devices. It really is a must to have SEO for mobile these days.
Mobile marketing is the future… and the future is now.
I would recommend this book to marketers and entrepreneurs, particularly those who work for businesses that advertise online. (And, that should be almost every business.) As the authors of the book point out, “Your web-based marketing channel could very quickly transform into just mobile marketing.”
Great Book With Great Content on Mobile Marketing
I am in the mobile marketing industry myself, and while I was already familiar with many of the concepts discussed in the book, there were many other things that the book helped me to appreciate even more. I especially appreciated the way that Jeanne and Jamie put everything into a clear, down to earth, easy to understand language. Even the most non-technical person can read this book and grasp the concepts discusssed within it. And I shouldn’t forget to mention that every business can implement at least a few strategies that were explained in the book and know exactly how to do it. Mobile Marketing truly is the “next big thing” for every business, and this book will help every business owner and marketer get in on the action.
Best Book I’ve Read Yet on Moible Marketing!
I have read many books focused on the topic of emerging mobile marketing and M Commerce, and “Go Mobile,” by far is the best of the lot. It not only supplies both interesting and impactful validation of the geometric growth of consumer facing mobile technology, but most importantly to my way of thinking, is filled with both “down to earth” strategies and tactics that any business could implement (with the information and instruction of this book).
Great Mobile Info for Marketers At Any Level
Go Mobile really does a great job at covering ALL of mobile and offers many insightful tips on how to get started or expand in the channel. Extremely well organized and takes you from how the mobile landscape has evolved and best practices up through how to set up your business to succeed with mobile media.
Must Read for Small Business Owners!
I found this book very informative..1 The second chapter was a jumpstart that gives you enough information for any one to launch a mobile campaign.
I really like this ebook!
Very complete with lots of useful information to share and use, highly recommended for all those who are starting in the mobile world and want to expand their knowledge base.
Best choice I could have made
If you want a quick and to the point starter guide to mobile, this is it. I could not be more pleased. Very little fluff and tons of useful information. One of our best purchases.
It was a good high level overview
It was a good high level overview of the world of mobile marketing, but doesn’t really delve too deep into any of the areas.