Recently I have received an interesting information from Chad Mureta on some future trends in mobile marketing – Augmented Reality (AR) and Virtual Reality (VR). Here is an excerpt from his post:
“Have you ever stopped to wonder how the app market will change in the next 5 to 10 years?I mean, look at how much has changed already since 2008. Now we follow Twitter for major political news and can hire a car from our smartphone.
There are 2 huge trends that are gonna revolutionize apps in the next few years, which weirdly enough I don’t see a lot of people talking about yet. But you should definitely know about them if you wanna prepare.
The Next App Trend – Virtual Reality and Augmented Reality.
People often ask me what’s the next big thing in apps. Sometimes they hesitate asking, like they’re not sure you can really predict the future in this space.
But you really can see trends as they’re coming down the pike. Virtual reality and augmented reality are 2 of the big ones you’re going to see in the next few years.
These new technologies are already gaining ground in the app space, but you might not have noticed because it’s not obvious and nobody’s waving a giant flag in your face about it … yet.
First things first, what’s the difference between VR and AR? Here’s a quick rundown:
Virtual reality: this is a computer generated simulation or recreation of real life in an enclosed environment.
Did you catch 2014’s trailer for the game Silent Hills? If so, you saw a great example of VR. Players use an Oculus Rift headset so you really feel like you’re trapped in a haunted house. (Warning: obviously, the trailer’s intense. I couldn’t finish watching it.)
Augmented reality: this is technology that adds computer-enhanced layers (like sound or video) to an already existing reality. For example, Pokemon Go uses AR so you can find a pokemon in your house.
Fact is, you’re probably already using VR and AR and don’t even notice. Right now, we’re using these technologies to fly drones, translate street signs from a foreign language, and activate ads featured on mall kiosks as you walk by.”
Click here to read more on his blog.