Ecommerce Analytics Analyze and Improve the Impact of Your Digital Strategy FT Press Analytics
What to analyse for optimizing a webshop – EcommercEtal
Eclipse IDE Pocket Guide Using the Full Featured IDE
TenX Key Performance Indicators (KPIs) for 2018
THIS IS MY SUPER BOWL
Yelawolf – Till It’s Gone (Official Music Video)
Book Nerd Problems | Wishing You Worked at a Bookstore
Will This Trick Your Brain? (Color TEST)
‘NSA can’t keep its secrets forever’ – hacking expert to RT
Julian Assange on Jeremy Corbyn
Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce
Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences.
Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales.
Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy.
Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle.
- Series: FT Press Analytics
- Hardcover: 368 pages
- Publisher: Pearson FT Press; 1 edition (April 14, 2016)
- Language: English
- ISBN-10: 0134177282
- ISBN-13: 978-0134177281
- Product Dimensions: 6.1 x 1.3 x 8.9 inches
- Shipping Weight: 1.4 pounds