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Amazon Price: $49.99 $39.94 You save: $10.05 (20%). (as of December 11, 2017 10:53 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce
Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences.

Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales.

Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy.

Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle.

Product Details

  • Series: FT Press Analytics
  • Hardcover: 368 pages
  • Publisher: Pearson FT Press; 1 edition (April 14, 2016)
  • Language: English
  • ISBN-10: 0134177282
  • ISBN-13: 978-0134177281
  • Product Dimensions: 6.1 x 1.3 x 8.9 inches
  • Shipping Weight: 1.4 pounds

Customer Reviews

Insightful

 on December 14, 2016
By Amazon Customer
Must read for every ecommerce owner.

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