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Amazon Price: $26.99 (as of October 19, 2018 6:45 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

E-commerce. Some businesses have enjoyed tremendous success, while others that have been in it a while wonder why it’s not working as well as they had anticipated. Some businesses think they should be in it, but don’t know where to start. Others think all you need is a URL and a Web site and you’re in business.

E-commerce encompasses all aspects of buying and selling online. That necessitates several Internet technologies, including enterprise resource planning, electronic-procurement and payment transaction processing, Web site design, EDI and XML, networking protocols, and security. E-commerce is where sales and marketing and IT meet. Each group needs to know something about the other’s side of the business to do business online successfully. E-Commerce For Dummies helps bridge the gap between technical and sales with: Explanations of both business strategy and technology A comprehensive overview of the diverse areas of e-commerce, including business-to-business (B2B) and business-to-consumer (B2C). Case studies that show real-world examples of what strategies are succeeding and what strategies are failing

The authors include Greg Holden, the e-Marketplace columnist for CNET and bestselling author of Starting an Online Business For Dummies, and two prominent analysts from the e-commerce division of IDC, one of the premier technology and business forecasting companies in the world. They provide guidance to help businesses just entering the e-commerce and companies that want to boost their e-commerce sales, including information on: Marketing and competing in Cyberspace Planning your storefront Processing and fulfilling online transactions Dealing with the back office, including managing the supply chain and setting up distribution and fulfillment systems

With online sales increasing at a phenomenal rate, established “brick and mortar” firms as well as entrepreneurs are realizing that e-commerce represents a tremendous opportunity. E-Commerce For Dummies helps businesses seize that opportunity and get down to business—online business—fast.

Product Details

  • Series: For Dummies (Computers)
  • Paperback: 401 pages
  • Publisher: For Dummies; 1 edition (August 29, 2001)
  • Language: English
  • ISBN-10: 0764508474
  • ISBN-13: 978-0764508479
  • Product Dimensions: 7.6 x 1 x 9.2 inches
  • Shipping Weight: 1.9 pounds

Customer Reviews

Good info. Great book. Needs to be updated.

 on August 27, 2012
By xjgregj
This book was very informative. The only downfall I would give it, is that it needs to be updated with newer information and references within. The eCommerce segment is constantly changing and much of the reference sites and info in the book is old. With that said, the book is very good for relating information and technical knowledge. Well worth the money

Five Stars

 on March 17, 2018
By Gustavo A. Moreno Ayala
Great book for e-commerce beginners

Five Stars

 on September 14, 2016
By Queen
Thank you very much!

E-Commerce for dummies

 on December 19, 2012
By Larry Spence
Very interesting book, found it very infomative. Learned a lot about e-commerce from it. Would recomend it to others getting in to the e-commerce business and people who has been in the trade for a while.

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