Categories : E-Commerce Internet Marketing

 
  • E Commerce 2016 Business, Technology, Society 12th Edition
  • E Commerce 2016 Business, Technology, Society 12th Edition
  • E Commerce 2016 Business, Technology, Society 12th Edition
  • Download E Commerce 2016 Business, Technology, Society 12th Edition
  • Practice Test Bank for E Commerce 2016 Business, Technology, Society by Laudon 12th Edition
  • E Commerce 2016 Business, Technology, Society 12th Edition
  • E Commerce 2016 Business, Technology, Society 12th Edition
  • E-commerce 2016 by Kenneth C. Laudon 12th Edition
  • E Commerce Business Technology Society 9th Edition
  • Practice test bank for E-Commerce Business,Technology, Society by Laudon 4th Edition
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Amazon Price: £156.99 £156.99 (as of December 11, 2017 7:11 AM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

For undergraduate and graduate courses in business.

Understanding The Vast And Expanding Field of E-Commerce

Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.

In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for your future in business.

Product Details

  • Hardcover: 912 pages
  • Publisher: Pearson; 12 edition (January 16, 2016)
  • Language: English
  • ISBN-10: 0133938956
  • ISBN-13: 978-0133938951
  • Product Dimensions: 8.2 x 1.5 x 10 inches
  • Shipping Weight: 1.6 pounds

Customer Reviews

Great book for E-commerce

 on August 29, 2017
By Mr.Ophx
The book provides a lot of great statistics about e-commerce. It also gives a lot of great information that is helpful for those looking to learn more about e-commerce and those currently owning and operating a business online. At times the book has some fluff and doesn’t get to the point, but it makes up for it with all the valuable information it provides.

Received in good condition and undamaged

 on September 25, 2017
By Louis
Item is as described. Received in good condition and undamaged.

Five Stars

 on September 18, 2017
By peggy au
Thank you.

Best book in E-Commerce!

3 people found this helpful.
 on March 24, 2016
By Donald Hsu
Complete listing of 12 chapters: covering infrastructure, business models, web sites, mobile sites, apps, security, payment systems, marketing, advertising, social, mobile and local marketing, online retailing services, online content media, social networks, auctions, portals, supply chain management, and collaborative commerce. Short case studies are very informative.

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