Categories : E-Commerce Internet Marketing

 
  • E Commerce 2016 Business, Technology, Society 12th Edition
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  • E Commerce 2016 Business, Technology, Society 12th Edition
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Amazon Price: $253.32 $179.58 You save: $73.74 (29%). (as of March 24, 2019 3:40 AM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

For undergraduate and graduate courses in business.

Understanding The Vast And Expanding Field of E-Commerce

Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.

In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for your future in business.

Product Details

  • Hardcover: 912 pages
  • Publisher: Pearson; 12 edition (January 16, 2016)
  • Language: English
  • ISBN-10: 0133938956
  • ISBN-13: 978-0133938951
  • Product Dimensions: 7.9 x 1.4 x 9.8 inches
  • Shipping Weight: 4 pounds

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