Categories : E-Commerce Internet Marketing

  • E Commerce 2015 11th Edition
  • E Commerce 2015 11th Edition
  • E Commerce 2015 11th Edition
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  • Download E Commerce 2015 11th Edition PDF
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Amazon Price: $251.00 $250.99 You save: $0.01 (%). (as of February 19, 2018 9:58 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.

The market-leading text for e-commerce

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Teaching and Learning Experience

This program will provide a better teaching and learning experience—for both instructors and students. Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce. Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.

Product Details

  • Hardcover: 912 pages
  • Publisher: Pearson; 11 edition (December 5, 2014)
  • Language: English
  • ISBN-10: 0133507165
  • ISBN-13: 978-0133507164
  • Product Dimensions: 8.2 x 1.5 x 10 inches
  • Shipping Weight: 3.6 pounds

Customer Reviews

Good and Informative.

 on March 13, 2017
By D Mann
Very good, up reasonably up to date. Good terminology, explanations. Diversity of subjects covers the full gambit of eCommerce and related technology. Will read it again.

Not very technical, but this edition is well updated …

2 people found this helpful.
 on February 24, 2015
By A. L.
Not very technical, but this edition is well updated with current events. It is worth it to get the most recent edition as the world of e-commerce is developing quickly.

Decent price.

 on December 6, 2017
By Diego
Great book, learned a lot.

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