Categories : E-Commerce Internet Marketing

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Amazon Price: $261.00 $95.06 You save: $165.94 (64%). (as of February 18, 2018 7:04 AM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Product Details

  • Hardcover: 912 pages
  • Publisher: Pearson; 10 edition (December 1, 2013)
  • Language: English
  • ISBN-10: 013302444X
  • ISBN-13: 978-0133024449
  • Product Dimensions: 8.2 x 1.5 x 9.9 inches
  • Shipping Weight: 3.8 pounds

Customer Reviews

5/5 stars for sure

One person found this helpful.
 on May 19, 2015
By Matt Paolillo
Not only was the class interesting but the textbook was loaded with insightful information. There was no fluff and the format was designed extremely well. My class was accelerated (one month long) so I had trouble at times keeping up with the reading but I enjoyed every page of it. The range of subject areas was also superb. The ratio of text, tables, and graphs was perfect which made for easier reading. This was definitely one of the best textbooks I’ve read up to this point.

Five Stars

 on October 18, 2017
great book

Good Masters Level Book

 on August 23, 2016
By Leddy54
Good foundation for e-commerce. It goes over the history of the internet, some of the technicalities of infrastructure, and also goes over ethics, legal, etc. associated with e-commerce.


 on April 11, 2015
By Rain
I needed this textbook for class. Arrived in the condition I needed it to rent. Don’t like the book itself but it was delivered to me fast and is useful for your e commerce class

Five Stars

 on July 30, 2017
By Hekla
Great book

Five Stars

 on October 22, 2015
By ZMetz
Way cheaper then the 15 version and basically the same material.

Five Stars

 on August 17, 2015
As described

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