Categories : Video Marketing

 

Don't Go Viral: The Video Marketing Growth Path For Startups And Entrepreneurs

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Amazon Price: N/A (as of November 24, 2017 4:50 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Marketing gurus everywhere are telling you to invest in video.
You might be tempted rush into production or launch a hasty campaign, but not so fast! You probably have limited budget, and the stakes are too high to overspend on mediocre content.

So if you're a founder, entrepreneur, or marketer, how much of your budget should you invest? What return on investment can you expect? Should you go for animation or live action? How should you distribute your video? You'll get answers to these questions and many more.

As the first employee and Senior Account Manager at the New York animation studio IdeaRocket, Dan Englander worked with Venmo, Electronic Arts, and many Fortune 500s. From his experiences, he lays out a step-by-step blueprint for achieving results from video marketing.

Don't Go Viral will teach you to rethink and leverage the most powerful marketing medium.

Learn how to:Find Target ROI
Use a 5-step process. Know what you hope to gain BEFORE spending money.

Model Your Results
Review relevant case studies and plan for success.

Win With YouTube
Develop the right expectations and strategy for the largest video network. Learn the nuanced approach used by advanced marketers.

Fit Video Marketing Into Your Funnel
Avoid squandering your video's power. Show it to the right audience at the right time.

Apply Distribution Strategies, Tools, and Hacks
Access a library of specific methods for increasing your conversions, sales, and audience.

Video can be your most lucrative marketing asset or a headache-inducing money pit. It just depends on the strength of your strategy. Don't Go Viral will start you on the right path.

Product Details

  • File Size: 956 KB
  • Print Length: 96 pages
  • Page Numbers Source ISBN: 1516998782
  • Simultaneous Device Usage: Unlimited
  • Publication Date: September 7, 2015
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B0153GRPXA
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled

Customer Reviews

I had always been aware of the utility of videos …

One person found this helpful.
 on September 15, 2015
By Wilbur S
I had always been aware of the utility of videos in creating a positive interpretation of a product or service from my own experiences watching them. Now that I’m involved with a startup of my own, I have to think about how to actually execute on a quality video marketing approach without expensively spinning my wheels with experimentation and uneducated forays. I appreciate the structure this book brings for me to get on track with video for getting my company out there.

Great book to get started with marketing videos

One person found this helpful.
 on September 14, 2015
By Amazon Customer
Dan does a good job with this book in introducing you to the reasons and tasks you need when you want to create your own marketing video. As the world changes and younger customers move to video versus text all of us have to start thinking about all of the channels available. This book will get you started.

Another Good Read by Dan Englander

 on September 20, 2015
By AJ
Video eMarketing was the future and is the now for marketers and just about every business. This is a really good read on how to approach video marketing in a methodical way. Dan, as usual does a great job talking about all of the important aspects one should consider before launching an eMarketing campaign.

Great book for planning and executing a video campaign

 on September 18, 2015
By Shay
I got a lot out of this one. It gave me a ton of ideas for leveraging video, and I’m comforted to know how to avoid cost overruns and unreasonable campaign goals. The only reason I’m not giving it 5 stars is because it would’ve been helpful to get more industry-specific details. Great overall though.

Great work

 on September 14, 2015
By Cyrus
This is EXACTLY what you need to buy to get your video marketing mastered I wish I bought this before I started to do this myself this explains all you need to know step by step hands down the only guide you need for this totally underpriced for the gem of a deal you are getting excellent master piece

… YouTube channel for a while now but have always enjoyed video marketing

 on September 14, 2015
By John Shea
I’ve been neglecting my YouTube channel for a while now but have always enjoyed video marketing. Dan sheds some great light on the subject of marketing yourself with video marketing and it has encouraged me to go out there and start producing more content. Great solid book!

A must read on video marketing

 on September 14, 2015
By Manuel Becvar
Had to get this book as a follow up to Dan’s other book (the lean explainer video) and was worth every cent!

A Must Read…

 on September 17, 2015
By Pb Management
Very good book – brief and right to the point. His views on not going viral are very compelling! A must read for any video creation for the web – great info and worth the price many times over!

I’m so glad I read this before I started trying to video …

 on October 13, 2015
By Pia
I’m so glad I read this before I started trying to video market myself. A great, step by step guide to doing it right. Must read!

ROI + Measurement Focus

 on September 15, 2015
By David J. Bradley, MBA
Englander knows his stuff! The chapter on ROI is essential – and so often forgotten in other books. Quality read!

Don't Go Viral: The Video Marketing Growth Path For Startups And Entrepreneurs
Don't Go Viral: The Video Marketing Growth Path For Startups And Entrepreneurs
Don't Go Viral: The Video Marketing Growth Path For Startups And Entrepreneurs
Don't Go Viral: The Video Marketing Growth Path For Startups And Entrepreneurs
Don't Go Viral: The Video Marketing Growth Path For Startups And Entrepreneurs

Don't Go Viral: The Video Marketing Growth Path For Startups And Entrepreneurs

Don't Go Viral: The Video Marketing Growth Path For Startups And Entrepreneurs

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