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Amazon Price: $9.99 (as of October 17, 2018 5:44 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Do you want to know what it’s really like to sell on Amazon? Have you thought about starting a business on the multi-billion-dollar marketplace but didn’t know where to start? Do all the selling experts bragging about an easy six-figure business sound too good to be true? Anthony Lee is a former bartender who launched himself into the importing and selling game with nothing but a handful of credit cards and a determination to not quit no matter what. This is his first-hand, unfiltered, very honest account of what it’s like: the good, the bad, and the seemingly impossible. Anthony reveals, step by step, everything he went through to get his business off the ground and selling six figures, including his many mistakes. He is the first to say that there is nothing easy about this business and hindsight is 20/20. Here is his hindsight so the next enthusiastic entrepreneur can effortlessly cross the gulfs that can be deathly to a newbie seller. Anthony and his partner, Dana Barfield, will hold your hand until you have your business up and selling. You’ll learn: How to find a lucrative private-label product that you can be passionate about promoting and selling. How to find an overseas supplier and negotiate a deal. What to do about branding. How to facilitate production and get your product from there to here. How to navigate through all the logistical details along the way. How to set up an Amazon listing that brings in thousands of interested buyers and launches you to the top of the rankings. Anthony’s no-fail formula for promoting your product! Next Steps exercises take you through each step so by the time you finish this book you’ll be selling on Amazon and earning an extra $1,000 to $10,000 a month in income. How much is up to you. Let’s get started!

Product Details

  • Series: Bootstrapping E-commerce
  • Paperback: 190 pages
  • Publisher: Reid & Wright Publishing (October 7, 2016)
  • Language: English
  • ISBN-10: 0997855312
  • ISBN-13: 978-0997855319
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 12.2 ounces

Customer Reviews

Finanlly an easy read that makes sense about selling on Amazon

 on August 26, 2016
I have been selling on eBay and Amazon for a couple of years now but never really as a full time income just as a side gig to earn extra income. I always wondered how these other sellers are able to get products and make a profit to make a true living out of selling on Amazon. Well that question has been answered in this book. The author really details everything needed to do this the right way and is very easy to understand and follow. I now feel I have the knowledge to take this “gig” and turn it into a real business that will one day provide fully for my family. I would highly recommend this book to anyone looking to get into, or is already, selling on Amazon.

VERY satisfied with this book. More than what I expected!

 on August 31, 2017
By Ciera
This book is exactly what I was looking for. I had already done lots of research around selling on Amazon but I was looking for more information on importing and private labeling. Instead of going for the popular books, I decided to go with a book that was rated high. This book over delivered. It broke down everything and provided very practical tips on how to start a successful Amazon business. I also loved the tone of the book and how honest the authors were. It showed they genuinely wanted to help people and didn’t need to charge $2000 for a course to do it. I have already started recommending this book to people who may not even be interested in importing products. There’s so much valuable information that can benefit many different types of e-commerce entrepreneurs. I am very happy with my purchase And to add, I came back to write the review without the persuasion of followup emails 🙂

A Must Read for Amazon Sellers!

 on August 26, 2016
By Emmy's Best
Anthony Lee REALLY knows his stuff! The man now has literally “wrote the book” on successful selling on Amazon. Full of actionable information rather than the typical pie in the sky theory, Bootstrapping E-commerce is a must-read for anyone considering selling on Amazon or already doing so.

Great Insight!

 on June 15, 2017
By Andrew Steinmeyer
This is the exact book you need for a direct, no nonsense guide to Amazon FBA. I have been to masterminds, hired coaches, and digested forum and forum for “the secret”. The truth is, everyone is in the same boat. The “secret” is methodical, practical action. Anthony provides a great playbook to make that happen.

Tactics from an experienced Amazon seller!

 on April 9, 2017
Great book with tactics from an experienced Amazon seller, a good read if you want to start selling on Amazon.


 on December 13, 2016
By Vanessa Berry
This was an easy read with a LOT of GREAT information. I started the book with the intention of finding out how to sell one thing but after reading it I am back to the drawing table. I was thinking on a smaller scale not anymore. Thank you for writing this book. God Bless

Great Book

 on October 26, 2017
By Adalberto J. Acosta
Great book, straight to the point and nothing in between. I approve of this book for beginners and intermidiate leveled entrepreneurs.

Information – Packed

 on February 13, 2018
By Gabens Galleria
Lots of useful information. Great book. Thanks!

Great Book

 on September 12, 2016
By Amazon Customer
Very helpful resource. Love recapping and catching things I thought I knew. Great book.

Five Stars

 on May 2, 2018
By kristen n tudeen
excellent and informative. thank you!

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