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Amazon Price: $34.95 $34.95 (as of June 16, 2018 10:11 PM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry. Each chapter will guide the student through the steps of creating a mobile marketing strategy so that they end up with a final mobile marketing plan. This book is intended for a broad audience including students and professors in undergraduate and graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by technological change

Product Details

  • Series: Digital and Social Media Marketing and Advertising Collection
  • Paperback: 300 pages
  • Publisher: Business Expert Press (December 31, 2014)
  • Language: English
  • ISBN-10: 1606498401
  • ISBN-13: 978-1606498408
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 3.2 ounces

Customer Reviews

Great book

 on January 19, 2015
By nancy
This was a great book for anyone who is in the mobile marketing industry or is thinking about getting into that space.

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