Categories : Mobile Marketing

 
  • Social Media Introduction | Social Media Marketing Tutorial | Simplilearn
  • Facebook Advertising Tutorial | Social Media Marketing Tutorial | Simplilearn
  • Best Facebook Marketing Tutorial Ever for 2017!
  • 7 Marketing Trends to Help you DOMINATE Social Media in 2017 – #7Ways
  • Social Media Strategy | Social Media Marketing Tutorial | Simplilearn
  • Facebook Marketing Tutorial | Social Media Marketing Tutorial | Simplilearn
  • Content Marketing And Social Media | Content Marketing Tutorial | Simplilearn
  • Beginners Guide to Online Marketing
  • Digital Marketing Explained – The channels and types of online marketing available to you
  • Twitter Advertising Tutorial | Social Media Marketing Tutorial | Simplilearn
«
»
Rating: 
Amazon Price: $34.95 $34.95 (as of December 11, 2017 11:19 AM – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry. Each chapter will guide the student through the steps of creating a mobile marketing strategy so that they end up with a final mobile marketing plan. This book is intended for a broad audience including students and professors in undergraduate and graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by technological change

Product Details

  • Series: Digital and Social Media Marketing and Advertising Collection
  • Paperback: 300 pages
  • Publisher: Business Expert Press (December 31, 2014)
  • Language: English
  • ISBN-10: 1606498401
  • ISBN-13: 978-1606498408
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 3.2 ounces

Customer Reviews

Great book

One person found this helpful.
 on January 19, 2015
By nancy
This was a great book for anyone who is in the mobile marketing industry or is thinking about getting into that space.

Leave a Comment

Your email address will not be published. Required fields are marked by *.